Sierra Nevada Hospitality ยท 21 hours ago
Remote Travel SEO Specialist for Boutique Hotels in Sonora, CA
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Responsibilities
Develop and implement a robust SEO strategy to increase organic traffic and improve search rankings for hotellumberjack.com and sonorainn.com.
Conduct detailed keyword research to target travelers interested in regional attractions like Yosemite National Park, Columbia State Park, and local wineries.
Create and optimize landing pages targeting local attractions and activities.
Audit existing website content to improve keyword targeting, readability, and overall performance.
Suggest topics for blogs and guides that will appeal to travelers seeking adventure, history, and nature.
Perform audits to identify and resolve technical SEO issues, such as site speed, indexing, and mobile usability.
Ensure websites use structured data (e.g., schema markup) to improve search engine visibility.
Develop and execute a white-hat link-building strategy to earn high-quality backlinks from travel and hospitality websites, blogs, and directories.
Establish partnerships with regional travel operators and influencers for cross-promotion.
Use tools like Google Analytics, Search Console, and SEMrush to monitor performance, track rankings, and measure ROI.
Provide regular reports detailing SEO progress, traffic growth, and ranking improvements.
Qualification
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Required
Proven SEO experience in the travel or hospitality industry.
Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, or similar.
Strong understanding of keyword research, on-page optimization, and content strategies.
Knowledge of technical SEO, including schema markup, mobile optimization, and site performance improvements.
Experience with link-building campaigns tailored to travel or hospitality sectors.
Familiarity with WordPress and basic HTML for content management.
Excellent written and verbal communication skills for reporting and collaboration.
Preferred
Demonstrated success in improving rankings and traffic for boutique hotels or travel-related websites.
Experience in creating content strategies targeting travel niches, including adventure seekers, history buffs, and wine enthusiasts.