MarCom Group · 3 hours ago
Research Analyst
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Responsibilities
Work closely with different departments (marketing, finance, product development, etc.) to provide data-driven insights and support strategic initiatives.
Monitor industry developments and market dynamics to identify emerging trends and potential opportunities.
Manage research projects from conception to completion, including setting timelines, defining research objectives, following budgetary requirements, and ensuring quality standards.
Understand and adhere to all compliance requirements, policies, and procedures associated with conducting qualitative research for the general public and federal employees.
Work with the client to develop research goals and key research questions, and to identify appropriate metrics to measure success.
Conduct thorough research through surveys, interviews, focus groups, market studies, competitor analysis, and data mining to gather relevant information.
Develop, write, and administer surveys and analyze results.
Develop reports and present findings to internal teams, leadership, and clients.
Qualification
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Required
Bachelor’s degree in the social sciences or a related field
8+ years of professional experience conducting qualitative research
Excellent writing and editing skills
Ability to function effectively in a fast-paced, team-oriented environment
Strong ability to interpret complex data, identify patterns, and draw meaningful conclusions.
Knowledge of customer research, psychological research, and market research
Knowledge of qualitative research processes and procedures
Knowledge of qualitative and quantitative data collection
Proficiency in data analysis tools, spreadsheets, and presentation software.
Preferred
Experience navigating federal requirements for research projects (desired)
Experience researching for marketing and advertising and/or recruitment marketing (desired)
Company
MarCom Group
MarCom Group is a marketing communication agency that offers advertising, digital development, branding, events, and analytics services.
Funding
Current Stage
Early StageRecent News
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