Lovepop · 5 days ago

Retention Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$105K/yr - $120K/yr

5+ years exp

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Responsibilities

Create, manage and own Email, SMS and Direct Mail channel strategies for Lovepop.com to achieve channel revenue and repeat purchase targets

Deliver best in class Lifecycle Marketing programs with a consideration for customer behavior, brand aesthetics, seasonality, and inventory availability

Responsible for execution of all Email, SMS and Direct Mail campaigns, including blast and triggered. These responsibilities include content planning, briefing, implementation within our campaign orchestration platform(s), and reporting feedback loops

With a strong understanding of different user segments, optimize onboarding, post purchase, repeat purchase, winback and other triggered programs across CRM channels

Develop and drive Email, SMS and Direct Mail communication plans for new product launches, promotions, and other brand initiatives tailored to both first and repeat purchase

Operate with a customer-first approach to all Lifecycle Marketing tactics and tasks. The Lovepop consumer needs to be at the center of everything we do as we work to improve Customer Retention

Actively participate in the tracking, forecasting and optimization of Retention KPIs including repeat purchase rates and meaningful customer lifetime value growth

Manage an efficient production workflow for CRM campaign content in support of Integrated Marketing calendar initiatives and ensure all assets are aligned with available brand guidelines

Leverage multiple platforms’ analytics to monitor campaign performance and continuously optimize user engagement and conversion from owned channels

Partner with Product, Site Merchandising, Customer Experience and Operations teams to improve behavior based personalized experiences across all customer touch points

Partner with the Senior Director of Lifecycle & CRM to improve the Lovepop.com Loyalty and Referral programs

Qualification

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Email marketingCRM platform managementCampaign executionCustomer retention strategiesSMS marketingDirect Mail marketingData analysisProject managementPersonalization developmentMulti-channel customer journeysProduction workflow managementCampaign performance optimizationLoyalty program managementReferral program management

Required

5+ years’ experience in Email marketing for an e-commerce company including end-to-end campaign execution, strategic planning, automation innovation and personalization development

Demonstrated experience in SMS and Direct Mail channel growth through campaign management and orchestration of multi-channel customer journeys

Experience leading day-to-day management of and execution in a top-tier CRM platform like Iterable or Braze. Knowledge of Iterable is a strong plus

Previous experience building & leading email programs for a brand with over 2M active subscribers

Proficient in data analysis and extracting actionable insights, influencing decisions across cross-functional teams

Experience with working effectively with digital product, engineering and data teams

Ability to clearly and effectively communicate design ideas and solutions to cross-functional partners

Exceptional project management skills. Experience managing production workflows across teams both internal to the company and external contract resources is a strong plus

Demonstrated ability to prioritize and meet deadlines in a fast-paced environment