Tawkify · 4 hours ago

Rev Ops Manager

United States

Full-time

Remote

Mid Level

4+ years exp

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Hiring Manager

Kristy S.

Insider Connection @Tawkify

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Responsibilities

Build, implement, and maintain APIs (including Meta, Google, Bing) and data pipelines to support seamless integration between marketing platforms, CRM, and analytics tools.

Deploy and manage pixel tracking across all advertising platforms to attribute leads and performance accurately.

Oversee technical SEO and website optimization for lead generation and funnel performance.

Use platforms like Segment, Optimizely, and OptinMonster to manage and optimize conversion rate optimization (CRO) experiments.

Monitor and analyze marketing funnel performance to identify trends, gaps, and opportunities for optimization.

Develop and manage dashboards and reports that track key metrics, including lead attribution, ROI, and conversion rates.

Collaborate with marketing and sales teams to optimize ROAS, CAC, MQL, CPL based on data findings.

Partner with marketing, product, and engineering teams to improve lead flow and data accuracy across all systems.

Design and enforce standards for data quality, ensuring consistent and reliable insights for decision-making.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

API integrationsPixel implementationTracking toolsGoogle AnalyticsCRO toolsTechnical SEOJavaScriptPythonTableauLookerScreaming FrogAhrefsCross-functional collaboration