Wolters Kluwer · 2 days ago

Revenue Marketing Manager

Massachusetts, United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Manage the development and execution of the segment strategy and plan including acquisition and nurture programs, campaigns, account-based strategies, and product launch support to drive demand, improve brand awareness, and build funnel to achieve revenue targets.

Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets. Assets may include blog posts, case studies, articles, whitepapers, and infographics.

Track, report, and manage analyses for all executed programs and make adjustments to maximize effectiveness of efforts and budget.

Manage event marketing/tradeshows in collaboration with the global events team including booth presence, sponsorships, and pre/post show engagement.

Understand key sales success factors, buyer needs, buyer personas and barriers while developing programs and tactics to address them.

Monitor and analyze healthcare trends, competitors, and industry best practices.

Work closely and collaboratively with Segment Marketing, Sales, Finance, Product Management, Content and Digital Experience teams.

Manage budgets, timelines, and internal teams in program execution.

Stay current with marketing trends and best practices. Consistently seek new ways to test and improve programs.

Qualification

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Marketing ExperienceProblem-SolvingAttention to DetailInitiativeAccountabilityIntegrityRelationship BuildingTeamworkAdaptabilityHealthcare MarketingMarketoDemandBaseSalesforce.com