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iCapital · 2 days ago
RIA Marketing Manager
Greenwich, CT
Full-time
Onsite
Senior Level, Executive
$140K/yr - $200K/yr
10+ years exp
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Responsibilities
Gain deep insights into the workflows, needs, pain points, preferences, and behaviors of key roles within RIAs.
Stay current with trends impacting the target audience, sharing learnings with the broader Marketing organization.
Strategize and execute comprehensive marketing plans targeting the audience and ensuring alignment with iCapital’s strategic objectives.
Develop USPs that position iCapital as the leading operating system for the global alternative investment marketplace.
Curate compelling content tailored to the audience to be delivered through a targeted marketing mix including webinars, blogs, podcasts, social media, emails, and live events.
Manage the marketing budget judiciously, aiming for optimal resource allocation, and maximum return on investment.
Utilize data analytics to monitor campaign performance, reporting on key metrics such as reach, engagement, conversion rates, and customer retention.
Foster a culture of continuous improvement by testing new approaches, gathering feedback, and adhering to industry best practices.
Engage in proactive collaboration and communication with cross-functional teams, including brand, digital marketing, sales, customer success, product development, and external partners.
Qualification
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Required
10-15+ years of marketing experience preferably within the wealth management or financial services industry
Exceptional communication and interpersonal skills, with a flair for engaging diverse audiences
Strong analytical abilities, comfortable with data-driven decision-making and performance optimization
Creative thinker with a track record of developing innovative marketing strategies that resonate with target demographics
Team player with a collaborative mindset, able to work effectively with various internal departments and external stakeholders
Benefits
Employer matched retirement plan
Subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling
Parental leave
Unlimited paid time off (PTO)
Company
iCapital
iCapital is powering the world’s alternative investment marketplace offering a complete suite of tools, end-to-end enterprise solutions, and an innovative operating system.
1,001-5,000 employees
H1B Sponsorship
iCapital has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2022 (1)
2021 (15)
2020 (7)
Funding
Current Stage
Growth StageTotal Funding
$729.21MKey Investors
Bank of AmericaTemasek HoldingsPing An Global Voyager
2022-06-23Corporate Round· Undisclosed
2021-12-23Series Unknown· $50M
2021-07-27Series C· $440M
Leadership Team
Lawrence Calcano
Chief Executive Officer
Dan Vene
Co-Founder and Managing Partner
Recent News
Company data provided by crunchbase
