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HP ยท 2 days ago
SaaS Product Marketing Manager
Palo Alto, CA
Full-time
Onsite
Senior Level
$136K/yr - $197K/yr
10+ years exp
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Responsibilities
Develop and execute Go-To-Market strategies for new solutions, ensuring alignment with overall business objectives and customer growth targets.
Optimize the customer journey, from awareness to conversion to advocacy, by implementing data-driven strategies and continuous experimentation.
Define and analyze key performance metrics, including customer acquisition cost (CAC), customer lifetime value (CLV), conversion rates, and churn, and use insights to optimize GTM strategies and tactics.
Orchestrate buyer enablement with deep knowledge of buyer behavior, the sales funnel, key touchpoints for each stage of the journey in partnership with business development and sales teams to enhance sales productivity and velocity.
Conduct market research and analysis to understand customer needs, market trends, and competitive landscape, and utilize insights to test, validate and iterate on winning GTM strategies.
Develop and implement customer acquisition and retention programs, leveraging various channels such as digital marketing, content marketing, events, and industry partnerships.
Lead collaboration with product management, sales, and marketing teams to drive successful product launches and ongoing marketing campaigns that resonate with target buyer and user personas.
Be a thought leader and influencer at the most senior levels within HP
Stay up-to-date with industry best practices and emerging trends in SaaS, customer growth marketing, and go-to-market strategies, and share knowledge with the team.
Qualification
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Required
10+ years of experience in product marketing, with a focus on customer growth marketing and SaaS products/services.
Demonstrate a customer experience-first mindset, exceptional storytelling abilities, and ability to think strategically, balancing a broad range of internal and external factors when identifying opportunities and proposing solutions
Proven track record of developing and executing successful go-to-market strategies for SaaS products, resulting in measurable business and customer outcomes.
Deep understanding of SaaS business models, customer lifecycle, and subscription-based pricing models.
Excellent business judgment, investigative, and problem-solving skills, with a data-driven approach to decision making.
Able to distill complex concepts into easily understood concepts for executive consumption, direction or decision-making.
Highly collaborative mindset with the ability to work cross-functionally and influence without direct authority.
Creative thinker with a passion for innovation and continuous improvement.
Experience working in fast-paced, agile environments with the ability to adapt to changing priorities and deadlines.
Bachelor's degree in marketing, business administration, or a related field
Preferred
MBA or advanced degree preferred.
Benefits
Dental insurance
Disability insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Company
HP is reinventing solutions to connect human intuition, compassion and knowledge for the next generation.
10,001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (175)
2022 (179)
2021 (197)
2020 (174)
Funding
Current Stage
Late StageCompany data provided by crunchbase
