Engageware · 12 hours ago

Sales Enablement Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Maximize your interview chances

BankingCustomer Service

Hiring Manager

Cindy Crowley

Insider Connection @Engageware

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop Comprehensive Training Programs: Design and implement customized training programs for AEs, AMs, and CSMs, tailored to their specific needs and roles within the sales cycle. Programs will focus on product knowledge, sales skills, and customer-centric solution selling.

Lead Onboarding and Continuous Education: Create a structured sales onboarding program for new hires, ensuring they are equipped with the tools and knowledge needed to hit the ground running. Develop ongoing training initiatives to keep existing team members updated on sales tactics, market trends, and new product features.

Build Engaging Learning Content: Create a variety of training materials, including e-learning modules, webinars, role-playing exercises, and product simulations. Use digital tools to deliver content that resonates with different learning styles.

Coach for Success: Provide hands-on coaching through one-on-one sessions, group workshops, and feedback loops. Help sales team members refine their pitching skills, objection handling, and closing strategies to ensure continuous improvement.

Design and Implement Enablement Strategy: Develop a comprehensive enablement strategy that aligns with the company’s growth goals and sales objectives. This includes setting clear KPIs, managing enablement programs, and tracking their impact on sales performance.

Equip Teams with Sales Resources: Create and maintain sales playbooks, competitive battle cards, and objection-handling guides that enable salespeople to engage prospects confidently and close deals efficiently.

Collaborate with Marketing & Product Teams: Work closely with product marketing to ensure that sales teams have access to tailored sales collateral and updated product briefs. Partner with product management to ensure that new features and updates are well-communicated to the sales teams, enabling them to accurately present these benefits to customers.

Facilitate Adoption of Sales Tools: Drive the successful rollout and adoption of sales tools like CRM systems, sales engagement platforms, and analytics dashboards. Provide training and support to ensure these tools enhance sales productivity and efficiency.

Analyze Data to Improve Performance: Use sales performance metrics and feedback from the field to identify skill gaps, bottlenecks in the sales process, and areas of opportunity. Continuously refine training content and sales strategies based on these insights.

Collaborate with Revenue Operations: Partner with the Revenue Operations team to monitor the impact of enablement initiatives on key sales metrics such as conversion rates, average deal size, and win rates. Adjust strategies based on performance data to maximize the impact of enablement efforts.

Streamline Processes: Identify and remove friction points in the sales process by refining workflows and enabling sales teams to focus on high-value activities. Develop best practices that ensure smooth communication between sales, marketing, and customer success teams.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Sales EnablementSales TrainingB2B SaaS ExperienceCRM PlatformsSales Engagement ToolsIntent ToolsSales MethodologiesProject ManagementContinuous ImprovementCall Center ExperienceSelf-Starter Attitude