165 applicants

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Company

Original Job Post

Credible · 3 days ago

Salesforce Marketing Cloud Automation Specialist II

United States

Full-time

Remote

Mid Level

3+ years exp

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Comp. & Benefits

Insider Connection @Credible

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Responsibilities

Support end-to-end SFMC processes, including complex campaign setup, maintenance, system administration, and data hygiene

Develop and maintain email templates using HTML/CSS, MJML, and AMPScript

Create SQL queries and filters for precise audience segmentation

Design and execute multi-touch customer journeys using SFMC

Troubleshoot and resolve issues for teams using SFMC, including managing support cases with Salesforce

Support the technical development of data integrations and process automations

Maintain data hygiene according to industry best practices

Proactively suggest process and system improvements to enhance SFMC’s functionality

Collaborate with stakeholders from marketing, product, legal, and finance to define technical requirements, create prototypes, test, deploy, document, and report on performance

Bring expertise in personalization and marketing automation to create dynamic email content and segmentation rules to customize marketing campaigns

Evangelize the spirit of transformation across the team to ensure continuous improvement in our marketing operations

Establish strong relationships across partners (business, creative, MarTech, data, operations) to deliver efficient and effective campaigns

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingSalesforce Marketing CloudMarketoIterableBrazeHubspotHTML/CSSSQLRelational Data ModelsSalesforce CRMData PrivacyCAN-SPAMCCPAGDPRCASLProject ManagementAgile MethodologyJiraProblem-SolvingEffective CommunicationDetail-OrientedCollaborativeInnovativeFlexibleMarketing Cloud Email Specialist CertificationProject Management JiraProject Management AsanaAgile CertificationPMP CertificationFinancial Services Industry Experience

Required

BA/BS in Marketing, Business, Computer Science, or equivalent experience preferred

Minimum of 3 years of experience with an email marketing platform (Salesforce Marketing Cloud, Marketo, Iterable, Braze, Hubspot, etc.)

Proficiency in HTML/CSS required

Knowledge of SQL fundamentals and the ability to update and maintain Relational Data Models preferred

Experience with Salesforce products, particularly Marketing Cloud and CRM

Understanding of the data privacy landscape (e.g., CAN-SPAM, CCPA, GDPR, CASL) and the importance of PII

Prior experience in project/program management and familiarity with Agile Methodology and Jira

Effective communication skills, capable of explaining technical concepts to both technical and non-technical stakeholders

Detail-oriented with a passion for learning new technologies

Collaborative, innovative, and flexible team-oriented mindset

Preferred

Marketing Cloud Email Specialist Certification

Experience with project management software like Jira, Asana, etc.

Agile or PMP certification

2+ years of experience in the financial services industry

Advanced knowledge of HTML/CSS, JavaScript, AMPscript, and SSJS

Experience with Salesforce Core applications, including Sales Cloud, Service Cloud, and Community Cloud

A keen eye for details and obsession with accuracy of work

Highly effective communicator and skilled relationship-builder, capable of influencing internal decision makers with formal recommendations and informal networking

Ability to interpret analytics/trends and identify actionable insights

Proficient in A/B and multivariate testing, as well as tracking and tagging best practices

Experience with SOAP and REST API integrations is a plus