Hexaware Technologies ยท 1 day ago
Salesforce Marketing Cloud developer
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Responsibilities
Lead the design and delivery of solutions on the Salesforce Marketing Cloud
Full-lifecycle implementations and/or implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling
Create a solution based on client requirements (e.g. data flows, journeys, etc.)
Iteratively improve Marketing Cloud data model and architecture
Understand and map Business Processes & Challenges into our technical product suite, ensuring scalable, secure, comprehensive solution designs
Translate business and marketing requirements into well-designed solutions
Present high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities
Define use cases and prioritize based on business value and scope
Facilitate strategic conversations with clients to define and document business and technical requirements based on prioritized use cases
Perform gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout
Work with cross-functional teams to clearly link functional scope back to business value
Clearly define the value for our clients associated with delivering against capabilities and requirements
Work with customer(s) as well as internal teams to clearly define and document project scope, requirements and integration points as they relate to solution implementation
Develop key content and assets for project workshops for functional and scope priority alignment
Develop business requirement documentation and project deliverables
Maintain working knowledge of end-to-end solution, with the ability to identify, document, communicate, and mitigate risks and issues as project progresses
Support technical and functional testing of the implemented solution like SIT and UAT
Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity
Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
Hand on experience on emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs
Cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder
Qualification
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Required
12+ years of technical experience
4+ years hands-on platform experience on Salesforce Marketing Cloud, and/or other SFMC ecosystem platforms
Audience Studio, DMP, Datorama, Interaction Studio, etc.) and fluent in articulating Salesforce Marketing Cloud product capabilities to both business and technical audiences
SFMC Email Specialist, Consultant, or Admin Certification or willingness to complete
Proven project management experience supporting end-to-end marketing technology projects; implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling
Prior experience in a client-facing strategic role (i.e., consulting, agency) ideally within the digital marketing space
Knowledge of Agile and various methodologies, frameworks, organization structures, disciplines, and documentation
Functional understanding of marketing databases and/or implementation of marketing automation
Experience with performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout
Proven ability to understand the impact of technical changes, and, to articulate high level technical solutions to address business problems
Strong verbal, presentation and written communication skills as well as strong conflict resolution and negotiation skills
Company
Hexaware Technologies
At Hexaware, we're not just a global technology and business process services company; we're a community of 32,536 Hexawarians dedicated to one singular purpose: creating smiles through the power of great people and technology.
H1B Sponsorship
Hexaware Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (423)
2022 (592)
2021 (680)
2020 (960)
Funding
Current Stage
Public CompanyTotal Funding
$67.69MKey Investors
MAPE Advisory GroupGeneral Atlantic
2021-10-23Acquired
2013-01-01Post Ipo Equity
2006-10-01Post Ipo Equity
Recent News
2024-11-21
PRNewswire
2024-10-24
2024-05-23
Company data provided by crunchbase