45 applicants

Company

Dealer Teamwork LLC · 13 hours ago

Search Engine Optimization Specialist

Minnesota, United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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AdvertisingAutomotive

Growth Opportunities

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Responsibilities

Develop optimization strategies that increase car dealers' search engine results rankings

Perform SEO keyword and topic research in coordination with client business objectives to optimize existing content and uncover new opportunities throughout dealers' websites

Research, analyze and assess clients' on-page optimization and usability, as well as their competitors

Recommend strategic changes to website architecture, content, linking, and other factors to improve organic SEO positions for target keywords/search entities

Set measurable goals that demonstrate improvement in SEO marketing efforts

Monitor and administer daily web analytics and performance dashboards, reports, and essential reporting tools, and point out key areas of importance per client goals

Efficiently communicate current SEO activities, tactics, and strategies with Account Managers and Media Managers to align goals and drive continuous improvement

Effectively communicate key findings and strategic SEO recommendations with dealership staff such as Dealer Principals, GMs, and Marketing Directors

Collaboration with others within the Account Management department to manage SEO strategy

Work closely with content teams to support said strategies and optimize existing content to reflect them

Implement link-building campaigns in coordination with client SEO goals

Write and edit compelling, high-quality website content

Update dealership website content and website links for maximum optimization and search engine rankings

Perform ongoing keyword research, track keyword trends, and contribute accordingly to content planning strategies and tactics

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEO strategy developmentKeyword researchGoogle AnalyticsTechnical SEOHTML / CSSContent optimizationData analysisAutomotive industry knowledgeConversion rate optimizationGSuite proficiencyCompetitive analysisProject management

Required

Successful completion of a BA/BS degree in Business, PR/Communications, Marketing, or other related fields.

Two+ years of experience in developing and executing successful SEO campaigns.

Understanding of search engine algorithms, ranking methods, and current search trends, specifically regarding topics such as Content Clusters, Core Web Vitals, and Technical SEO.

Experience with standard SEO industry programs like Google Analytics, Google Search Console, AHREFS, SEMrush, and other SEO-related resources.

Experience with automotive industry website CMS platforms like Dealer.com, Dealer Inspire, DealerOn, Jazell, eBiz, Dealer eProcess, FusionZone, and others.

Knowledge of keyword research and data mining tools.

Able to easily identify website experience and usability issues that impact conversion rate optimization.

Able to complete competitive analysis of other dealerships and automotive properties within the industry.

Excellent written and verbal communication skills (email, phone, etc.).

Adept problem solver with extreme attention to detail and a strong team player.

Comfortable analyzing high volumes of data daily.

Proficient in HTML / CSS, website usability best practices, organization and structure.

Proficiency in GSuite applications and analytics/spreadsheet-based reporting.