MediaNews Group · 1 day ago

Search Marketing Specialist

Denver, CO

Full-time

Remote

Mid Level

$60K/yr - $60K/yr

3+ years exp

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Responsibilities

Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systems

Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools

Keyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accounts

Provide proactive and strategic campaign recommendations on a regular basis

Implementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies and Conversion Tracking

Work closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients

QA campaigns before launching

Assess landing pages used in search engine marketing campaigns

Create campaign reports

Monitoring of new trends in Search and making recommendations to client-facing staff

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google AdsMicrosoft AdsGoogle AnalyticsPPC managementSEO managementExcel proficiencyCampaign reportingKeyword researchAd copy creationBasic HTMLBasic CSSTag managersQuantitative skills