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Ferguson · 2 days ago
Segment Marketing Analyst
United States
Full-time
Remote
Mid, Senior Level
$6,000.30/hr - $9,716.30/hr
5+ years exp
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Insider Connection @Ferguson
Responsibilities
Analytical Insight Generation: Proactively conduct comprehensive customer, market and competitor analysis to derive actionable insights for marketing strategy development in the residential home market.
Strategic Planning Support: Translate complex business questions about market opportunities and segment needs into structured analytical and research plans to guide strategic planning efforts.
Cross-Functional Data Integration: Integrate data from various sources within the organization to build a comprehensive view of the market and customer segments. Synthesize insights to tell a compelling story which leads to specific actions and longer-term segment strategies.
Business Intelligence Analysis: Use BI tools like Power BI or Tableau to perform in-depth analyses around segment behaviors, needs, and program performance metrics.
Reporting, Visualization & Data Story Telling: Develop clear and compelling reports and visualizations to communicate analytical findings to collaborators at all levels.
Collaborative Problem-Solving: Work in tandem with Marketing Analytics, Customer Insights, and Market Demand & Planning teams to address more complex business questions and provide well-rounded perspectives.
Data-Driven Recommendations: Craft and present data-driven recommendations to marketing leadership, supporting the strategic decision-making process.
Trend Monitoring: Keep a pulse on industry trends and market changes to ensure our marketing strategy remains proactive and advised.
Performance Metrics Analysis: Regularly assess and report on the performance of marketing programs, identifying areas for optimization and improvement.
Hypothesis Testing: Display a proactive and curious approach to hypothesis development, and thoroughly explore these hypotheses through meticulous analysis. Work with Customer Insights, Marketing Analytics, Omni-Channel, and others to follow up on additional research needs.
Qualification
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Required
Bachelor’s Degree in Marketing, Business, Analytics or a related field.
At least 5-7 years of experience in a marketing analysis role or related, with a proven record of generating insights that drive strategy.
Intermediate to advanced knowledge of a BI tool such as Power BI or Tableau.
Strong analytical skills, with the ability to parse sophisticated data sets and extract relevant insights.
Highly curious and proactive in hypothesis development and exploration, with a self-starter mentality.
Excellent communication skills - ability to explain complex analyses and insights in a clear manner to non-technical audiences. Be capable of discerning what is data and what is an insight.
Build a compelling story which leads internal partners to targeted actions.
Ability to think strategically and understand the broader business implications of analytical findings.
Benefits
Medical
Dental
Vision
Retirement savings with company match
Paid leave (vacation, sick, personal, holiday, and parental)
Employee assistance programs
Associate discounts
Community involvement opportunities
Company
Ferguson
Since 1953, Ferguson has been a source of quality supplies for a variety of industries, each working together to help build better infrastructure, better homes and better businesses.
10,001+ employees
Funding
Current Stage
Late StageLeadership Team
Kevin Murphy
CEO
Blake Luse
Senior Director, Enterprise Strategy & Planning
Recent News
Yahoo Finance
2024-05-23
The Business Journals
2024-05-23
Company data provided by crunchbase
