InterSources Inc · 16 hours ago

SEM Manager

Fremont, CA

Full-time

Remote

Mid Level

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Responsibilities

Drive performance by acquiring paid traffic in the most cost-effective way and turning them into high quality leads for sales teams; closely collaborate with sales/product teams to make sure that the paid search program continuously improves ROI

Lead development and execution of marketing strategies for Paid Search campaigns, including strategic roadmaps, test plans, risk/benefit analyses

Perform campaign activities for Paid Search (PPC) campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion

Monitor and report on daily SEM portfolio performance; develop excel and/or SQL-based reporting to measure performance and test results from impressions, actions, cost, and present findings, and identify new opportunities

Manage spend and continually optimize campaigns to successfully meet ROI and run-rate goals

Manage agency from day-to-day to quarterly/annually strategic touchpoints

Develop and implement new strategies for portfolio optimization and volume growth

Improve performance through testing and analysis

Investigate and understand the impact from systemic and seasonal factors on lead volume and quality

Stay current with Google and overall digital marketing best practices

Coordinate activities with marketing (both organic and paid), product, and sales teams

Partner closely with Data Engineering and Marketing Ops to drive requirements for data needs and marketing stack

Qualification

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