Accelerated Digital Media · 1 day ago
SEM Senior Account Manager
Chicago, IL
Full-time
Remote
Mid, Senior Level
$85K/yr - $100K/yr
5+ years exp
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Responsibilities
Develop and execute SEM strategies in line with client objectives.
Conduct keyword research and competitive analysis.
Create and manage campaign budgets and forecasts.
Develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs.
Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter.
Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge.
Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others.
Write and optimize ad copy for maximum click-through rates (CTR).
Set up and optimize landing pages for conversion rate optimization (CRO).
Implement A/B tests and other optimization strategies.
Monitor and analyze campaign performance using various analytics tools.
Generate regular reports to track KPIs and campaign effectiveness.
Provide insights and recommendations for continuous improvement.
Maintain regular communication with clients to understand their business goals and objectives.
Present campaign results, insights, and recommendations to clients.
Address client queries and concerns promptly.
Lead and mentor a team of SEM Account Managers.
Delegate tasks, set performance goals, and provide guidance.
Conduct team meetings and training sessions.
Stay informed about industry trends and updates in search engine algorithms.
Recommend and implement new strategies and tools as needed.
Qualification
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Required
Bachelor's degree in Marketing, Advertising, Business, or related field
Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
Certification in Google Ads and other relevant digital advertising platforms
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Familiarity with web analytics tools like Google Analytics
Preferred
Master's degree in Marketing, Advertising, Business, or related field
Proficiency in SEO (Search Engine Optimization)
Benefits
90% company sponsorship for health, dental, and vision
401K with employer match program through Human Interest
Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities
Company
Accelerated Digital Media
Performance marketing agency offering services in search, social and programmatic advertising specializing in high-growth D2C eCommerce.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
