Be an early applicantLess than 25 applicants

Company

Humana · 3 hours ago

Senior - Content & Campaign Planning

United States

Full-time

Remote

Senior Level

$70K/yr - $96K/yr

5+ years exp

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Health CareHealth Insurance

H1B Sponsor Likely

Insider Connection @Humana

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Responsibilities

Plans and organizes content creation, including marketing response scripts, that aligns with the organization's objectives and target audience

Plans, ideates, and cross-functionally collaborates with The Hive to ensure the successful development of engaging and impactful marketing initiatives

Utilizes creative and innovative thinking to aid in developing modular content

Responsible for content development for ad hoc initiatives, as needed

Utilizes advanced analytics and AI to dynamically plan and optimize content and campaigns in real-time with comprehensive integration across all marketing channels

Collaborates with internal teams on cross-functional campaigns that include experiential, digital, print, social and/or other relevant touchpoints

Serves as the interface between the Salesforce and Marketing team

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

5+ years marketing experienceContent creationCampaign planningMarketing degreeB2B marketing experienceB2C marketing experienceCustomer-centric marketingAdvanced analyticsAI utilizationDigital marketingSocial media marketingHealth insurance experiencePharmacy industry experienceSalesforcePrint marketingMaster’s degree

Required

Bachelor's degree in marketing, communications or a related communications field

5+ years of marketing experience in highly regulated industries

Business-to-business and business-to-consumer marketing experience

Must be passionate about innovation and contributing to an organization focused on continuously improving consumer experiences

Preferred

Master’s degree in marketing, advertising or a related communications field

Experience in planning, organizing, and creating content that aligns with marketing objectives and resonates with target audiences

Experience creating customer-centric experiences through all aspects of the campaign build (i.e., creative assets, copy, CTAs, etc.), and ensure a clear and seamless customer experience.

Experience in executing customer-centric marketing across all consumer channels (e.g., email, SMS, DM, web, social media, etc.), with a strong understanding of Best Demonstrated Practices (BDPs) for each channel

Prior marketing experience for a Fortune 500 company

Prior health insurance or pharmacy industry experience

Benefits

Health benefits effective day 1

Paid time off, holidays, volunteer time and jury duty pay

Recognition pay

401(k) retirement savings plan with employer match

Tuition assistance

Scholarships for eligible dependents

Parental and caregiver leave

Employee charity matching program

Network Resource Groups (NRGs)

Career development opportunities

Medical, dental and vision benefits

Short-term and long-term disability

Life insurance

Company

Humana

Glassdoor

3.8

Humana is a health insurance provider for individuals, families, and businesses.

Founded in 1964

Louisville, Kentucky, USA

10,001+ employees

http://www.humana.com

H1B Sponsorship

Humana has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (217)

2022 (257)

2021 (258)

2020 (107)