196 applicants

Company

Microsoft · 5 hours ago

Senior Account Based Marketing Business Lead

USA

Full-time

Remote

Mid, Senior Level

$104K/yr - $200K/yr

3+ years exp

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Responsibilities

Own an end-to-end view of Mainstream Solution Plays from targeting to sales signals. Oversee yearly and quarterly alignment of Connected Sales & Marketing priorities with Integrated Marketing plans.

Own paid media briefing, prioritization, and alignment to sales priorities with the goal of being responsible stewards of Microsoft Customer and Partner Solutions (MCAPs) investment.

Establish partnerships and business relationships with Integrated Marketing, Product Marketing Group (PMG) GTM, Connected Sales & Marketing Leads, and the Global Demand Center (GDC) Capabilities team.

Own relationships with GTM leads to ensure alignment on business performance and results, understanding product strategy changes, and ensuring marketing alignment from PMG through to MCAPs.

Provide insights to Integrated Marketing leads on sales priorities and approve quarterly plans.

Lead conversations in preparation for rhythm of the business (ROB) to provide actionable insights and drive execution of business impact.

Lead the end-to-end narrative across the entire funnel and tell the cohesive story.

Partner with key stakeholders to ensure the right insights are being shared in other monthly business reviews (MBRs).

Participate in weekly analytics reviews, ensuring analysts provide clear data to inform quality insights.

Navigate Solution Play reporting dashboards and get key metrics to hold teams accountable to targets and metrics.

Identify improvement areas to develop new capabilities, scale work, and maximize business impact.

Ensure marketing requirements are clearly established, and strategies are implemented for delivering quantity and quality Highly Engaged and account-based marketing (ABM) recommendations signals.

Provide the marketing inputs needed for modeling requirements per Solution Play.

Work across models, analysts, Connected Sales and Marketing leads, and sales to understand what is working and not working with Highly Engaged Signals.

Oversee Integrated Marketing plans to ensure outbound customer marketing, messaging, tactics, and timing align with the strategy of the play.

Own the paid media relationship, understanding investment models, paid performance, audience reach, and account reach.

Leverage data and insights.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Integrated MarketingAccount-Based Marketing (ABM)Business PlanningData AnalysisProject ManagementMarketing OperationsEvent ManagementSocial Media MarketingCampaign ManagementRelationship-Building Skills

Required

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

3+ years experience in an account-based marketing (ABM) or Connected Sales and Marketing role, or related experience.

3+ years experience leading cross-team projects, collaborating with stakeholders, executives, and partners in a large, matrixed organization, or related experience.

Preferred

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.

Proven track record of driving change, leading innovation, and improving existing programs and processes.

Communication and relationship-building skills.

Ability to transform complex concepts into actionable strategies.

Experience with data analysis and insights to drive business impact.

Familiarity with marketing and sales processes and tools.

Experience in Project management and experience in taking pilots from the ideation stage to execution and results reporting.

Demonstrated attention to detail and ability to work within deadlines.

Experience with ambiguity in a quickly changing business environment.

Company

Microsoft

Glassdoor

4.3

Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.

Founded in 1975

Redmond, Washington, USA

10,001+ employees

https://www.microsoft.com

H1B Sponsorship

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Trends of Total Sponsorships

2023 (5862)

2022 (11005)

2021 (8174)

2020 (6856)