dbt Labs · 14 hours ago

Senior Account Based Marketing Specialist

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $129K/yr

5+ years exp

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AnalyticsArtificial Intelligence (AI)

Comp. & Benefits

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Responsibilities

Design and execute ABM campaigns targeting enterprise and mid-market accounts. Collaborate with sales and leadership to define account selection criteria and align on goals and KPIs.

Develop tailored, multi-channel marketing campaigns (paid media, direct mail, events, etc.) that address the specific needs and pain points of target accounts.

Leverage data and insights to identify high-value accounts and decision-makers within those accounts. Work with sales teams to prioritize accounts based on potential revenue and strategic fit.

Partner with sales, customer success, and product teams to develop and align messaging, content, and strategies that resonate with key stakeholders within target accounts.

Drive engagement through targeted content, digital advertising, and personalized outreach to move accounts through the sales funnel. Optimize campaigns based on performance and lead conversion rates.

Monitor the performance of ABM campaigns using metrics like engagement, pipeline growth, and ROI. Provide actionable insights and recommendations for optimization to senior leadership and the sales team.

Utilize and optimize ABM and CRM platforms (e.g., HubSpot, Salesforce, Demandbase, Terminus, 6sense) to execute and measure campaigns. Stay up to date with the latest ABM tools and best practices.

Collaborate with content marketing teams to create high-quality, targeted content (eBooks, case studies, whitepapers, webinars, etc.) that drives engagement and resonates with target accounts.

Manage and allocate ABM budgets effectively to ensure maximum ROI for campaigns.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B Account-Based MarketingABM campaign executionABM platforms proficiencyContent creation for ABMCRM platforms proficiencyProject management skills

Required

5+ years of experience in B2B Account-Based Marketing, preferably within a SaaS or technology company

A proven track record of executing successful ABM strategies that generate pipeline, drive revenue, and improve account engagement

A strong ability to think strategically while executing tactical, hands-on campaigns. Demonstrated success in creating and scaling ABM programs

Advanced analytical skills, with experience in using data to drive decisions, optimize campaigns, and demonstrate the impact of ABM programs on revenue growth

A deep understanding of sales cycles and the ability to collaborate effectively with sales teams to align marketing efforts with sales objectives

Proficiency with ABM platforms (e.g., Terminus, Demandbase, 6sense) and marketing automation tools (e.g., HubSpot, Marketo) as well as CRM platforms (e.g., Salesforce)

Experience with content creation for ABM campaigns, including emails, landing pages, and personalized outreach strategies

Excellent written and verbal communication skills

Solid organizational and project management skills with the ability to handle multiple campaigns simultaneously