Hatch · 2 days ago

Senior Analyst, Marketing

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

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Consumer ElectronicsLifestyle

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Responsibilities

Build a solid understanding of our marketing strategy and current data streams.

Know the company strategies and success metrics like the back of your hand.

Perform ad hoc deep-dives to analyze problems and opportunities, identify the hypothesis, and design and execute experiments to meaningfully improve customer experience and meet business goals.

Start using your innate critical thinking skills to help elevate our analytic discussions and approach.

Become a trusted partner that delivers actionable learnings and insights for your Marketing partners and other cross-functional partners.

Utilize data skills to synthesize large amounts of data from disparate sources (e.g., google analytics, app usage data, advertising platforms, EDW) into actionable insights and recommendations that enable the marketing team to optimize marketing spend, conversion, retention & LTV.

Develop and maintain dashboards for omni-channel marketing programs, including KPI and measurement development, in-market optimization, post-campaign reporting & media mix modeling.

Partner with internal stakeholders (e.g., finance, marketing & product) to develop and evolve LTV and marketing attribution frameworks.

Surface insights and present results to business leaders using a variety of tools.

Assist in the design and execution of projects designed to better understand our customer base and the market.

Find opportunities for improvement and assist in decision-making across teams.

Tell digestible stories to internal stakeholders with data; build polished, scalable, insightful decks/spreadsheets that benchmark performance and emphasize insights & recommendations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Business analytics experienceAttribution modelingLifetime value modelingAdvanced SQL skillsGoogle AnalyticsData visualization platformsExperiment designMicrosoft ExcelGoogle SheetsQuantitative analytical skillsQualitative analytical skillsSelf-starting attitude

Required

4+ years of business analytics experience, with a strong understanding of advertising/marketing business objectives and dynamics

Experience with consumer ecommerce business

Experience in attribution, MMM modeling, experimentation, incrementality studies and lifetime value modeling

Advanced SQL skills and experience using Microsoft Excel/GoogleSheets or other similar tools to manipulate and analyze data

A deep understanding of statistical analysis, algorithms, experiment design, and common pitfalls of data analysis

Solid mix of quantitative and qualitative analytical skills

Fluency with data, analytics, and visualization platforms & technologies. Expertise in marketing data platforms e.g. Google Ad, Meta Business Manager, Google Analytics etc.

Intellectual curiosity: You have a natural desire to learn new things, understand the inner workings, and take a deep dive into the data that helps us better understand our business and helps us achieve our goals

Excellent communication skills: You analyze, tell the story (what happened and why), and recommend what should be done based on these insights

Self-starting attitude: You drive projects from start to finish with minimal guidance and a focus on improving the customer experience

A passion for collaboration: You work effectively with teammates and win trust quickly

Customer empathy: You believe in using data to better understand customer behavior so that we can deliver value to Hatch users