Blue State · 2 days ago

Senior Analyst

New York, NY

Full-time

Hybrid

Senior Level

$89K/yr - $107K/yr

5+ years exp

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AdvertisingDigital Media

Insider Connection @Blue State

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Lead data analysis for clients, including but not limited to: paid media performance, web traffic and on-site behavior, and email marketing.

Analyze supporter trends such as donation, retention, and engagement rates, audience behaviors, and other metrics that will help inform acquisition, fundraising, and growth strategies.

Identify key performance indicators, build measurement strategies, and craft reports with data integrity.

Help team members understand the implications of analysis through inter-team and cross-discipline collaboration.

Transform data analysis into strategic narratives to make actionable recommendations, design learning agendas, and inform the bigger strategy.

Develop effective and persuasive presentations and memos demonstrating the value of work for client teams. Effectively present the content of these deliverables to both internal and external teams.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital AnalyticsMarketing CampaignsFundraising CampaignsData AnalysisSQLExcelGoogle SheetsCollaborationProblem-SolvingCommunicationCRMSalesforce Marketing CloudGoogle AnalyticsPaid Media Data/B TestingGoogle OptimizeOptimizelyStatistical MethodsSignificance TestingRegression Analysis

Required

5+ years of experience in digital analytics, ideally with direct experience working on marketing, direct response, or fundraising campaigns.

An active and engaged collaborator who shares knowledge and leads project ownership when appropriate. Contributes to a supportive, inclusive, respectful, and productive environment.

A curious, organized, methodical, and proactive mind. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone. And you have the ability to clearly articulate performance, trends, and opportunities both in person and in writing.

Proficiency with SQL commands (selects, joins, conditional statements, etc.) and data analysis skills in Excel or Google Sheets are essential.

Preferred

Some experience working with CRMs and/or Salesforce Marketing Cloud is preferable.

Experience working with Google Analytics and data from paid media is an advantage.

Experience with A/B testing solutions such as Google Optimize, Optimizely, or equivalent is preferable.

Experience with statistical methods (significance testing, regression analysis, etc). If you're interested, but haven't had the opportunity, we welcome those open to learning as well!