Senior Associate, Lifecycle Marketing Strategy - Chase Travel @ JPMorganChase | Jobright.ai
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Senior Associate, Lifecycle Marketing Strategy - Chase Travel jobs in New York, NY
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JPMorganChase · 1 day ago

Senior Associate, Lifecycle Marketing Strategy - Chase Travel

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Asset ManagementBanking
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Growth Opportunities
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Responsibilities

Design, implement, and manage comprehensive, omnichannel marketing campaigns targeting affluent and high net worth segments. Ensure campaigns are aligned with business objectives and customer needs.
Develop and execute marketing journeys to engage and nurture target audiences. Leverage data-driven insights to optimize.
Analyze customer and behavioral data of priority segments to enhance customer retention and lifetime value. Develop personalized marketing strategies to deepen customer relationships.
Work closely with cross-functional teams, including product, performance, brand and analytics, to ensure cohesive and effective campaign execution.
Monitor and report on campaign performance metrics to assess effectiveness and identify opportunities for improvement. Synthesize and distribute insights to stakeholders.
Stay informed about industry trends, competitive landscape, and customer preferences to inform marketing strategies and tactics.
Conduct testing and other experiments to identify the most effective tactics for engaging our audiences.
Create and maintain internal-facing collateral showcasing key insights and activation plans.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Omnichannel marketingGrowth marketingCustomer segmentationData analysisTravel industry knowledgeProject management

Required

Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of proven experience in growth marketing.
Strong understanding of customer segmentation, targeting, and personalization techniques.
Passion for travel and a deep understanding of the travel industry and customer behavior.
Ability to work effectively across JPMC organization and drive results.
Excellent written and verbal communication skills, with a keen eye for detail and creativity.
Ability to analyze data and derive actionable insights to inform marketing strategies.
Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
Excellent organizational and project management skills, with the ability to manage complex projects and campaigns.
Exceptional written and verbal communications with the ability to convey ideas clearly and persuasively, gaining alignment and influencing a diverse group of stakeholders.

Preferred

Marketing experience within the Travel industry strongly preferred.
Self-starter; ability to proactively solve problems by establishing key relationships quickly.
“Big Picture Thinking” and the ability to contribute and share new ideas that help grow the business while remaining highly organized with attention to detail.
Execute brilliantly while managing multiple projects in a fast paced, deadline driven environment.
Think consumer first, leveraging data to develop and deliver best in class marketing programs and create solutions to customer-based needs and insights.
Leverage a problem-solving mindset to develop process and implement strategically.
Manage upward, ensuring leadership visibility and alignment on initiatives.

Benefits

Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching

Company

JPMorganChase

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With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.

H1B Sponsorship

JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2462)
2022 (3868)
2021 (3211)
2020 (2556)

Funding

Current Stage
Public Company
Total Funding
unknown
1998-02-01IPO

Leadership Team

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Alan Ho
CEO of China
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Allison Beer
CEO of Card Services and Connected Commerce
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Company data provided by crunchbase
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