JPMorganChase · 1 day ago
Senior Associate, Lifecycle Marketing Strategy - Chase Travel
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Asset ManagementBanking
Growth OpportunitiesH1B Sponsor Likely
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Responsibilities
Design, implement, and manage comprehensive, omnichannel marketing campaigns targeting affluent and high net worth segments. Ensure campaigns are aligned with business objectives and customer needs.
Develop and execute marketing journeys to engage and nurture target audiences. Leverage data-driven insights to optimize.
Analyze customer and behavioral data of priority segments to enhance customer retention and lifetime value. Develop personalized marketing strategies to deepen customer relationships.
Work closely with cross-functional teams, including product, performance, brand and analytics, to ensure cohesive and effective campaign execution.
Monitor and report on campaign performance metrics to assess effectiveness and identify opportunities for improvement. Synthesize and distribute insights to stakeholders.
Stay informed about industry trends, competitive landscape, and customer preferences to inform marketing strategies and tactics.
Conduct testing and other experiments to identify the most effective tactics for engaging our audiences.
Create and maintain internal-facing collateral showcasing key insights and activation plans.
Qualification
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Required
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of proven experience in growth marketing.
Strong understanding of customer segmentation, targeting, and personalization techniques.
Passion for travel and a deep understanding of the travel industry and customer behavior.
Ability to work effectively across JPMC organization and drive results.
Excellent written and verbal communication skills, with a keen eye for detail and creativity.
Ability to analyze data and derive actionable insights to inform marketing strategies.
Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
Excellent organizational and project management skills, with the ability to manage complex projects and campaigns.
Exceptional written and verbal communications with the ability to convey ideas clearly and persuasively, gaining alignment and influencing a diverse group of stakeholders.
Preferred
Marketing experience within the Travel industry strongly preferred.
Self-starter; ability to proactively solve problems by establishing key relationships quickly.
“Big Picture Thinking” and the ability to contribute and share new ideas that help grow the business while remaining highly organized with attention to detail.
Execute brilliantly while managing multiple projects in a fast paced, deadline driven environment.
Think consumer first, leveraging data to develop and deliver best in class marketing programs and create solutions to customer-based needs and insights.
Leverage a problem-solving mindset to develop process and implement strategically.
Manage upward, ensuring leadership visibility and alignment on initiatives.
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Company
JPMorganChase
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.
H1B Sponsorship
JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2462)
2022 (3868)
2021 (3211)
2020 (2556)
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-02-01IPO
Recent News
Orange County Register
2024-12-21
2024-12-10
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