Heartbeat · 2 days ago

Senior Associate, Analytics

New York, NY

Full-time

Onsite

Mid Level

$52K/yr - $84K/yr

2+ years exp

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AdvertisingMarketing

Culture & Values

Insider Connection @Heartbeat

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Own complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards (developed within Tableau)

Gather business requirements for analytics deliverables, including documentation of data architecture requirements, measurement planning, and front-end wireframes

Manage and integrate data from a wide variety of sources, including (but not limited to) Web, Media, Rx, Payer, Coupon/Co-Pay, Sampling, Social, and CRM

Work closely with internal (Analytics, Client Service, Strategy, Creative, Media, UX) and external (AOR, 3rdParty vendors, client analytics department) partners to develop disruptive customer insights and recommendations based on learnings from the data

Develop & maintain detailed documentation of deliverables

Serve as the subject matter expert for the context of the data

Be responsible for ongoing web analytics implementation & QA utilizing tools such as Google Analytics, Adobe Analytics, and Google Tag Manager

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data VisualizationSQLExcelWeb AnalyticsAnalytical SkillsEnglish ProficiencyProblem-SolvingHard WorkingEffective CommunicationProfessional Work EthicAdaptabilityMultitaskingStatistical Software RStatistical Software PythonStatistical Software SASStatistical Software SPSSAdvanced Analytics Techniques RegressionAdvanced Analytics Techniques Neural NetworksAdvanced Analytics Techniques CART