dentsu X ยท 2 days ago
Senior Associate, Programmatic
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AdvertisingCreative Agency
Insider Connection @dentsu X
Responsibilities
Holistic understanding of digital, deeper understanding of optimization strategy
Support Manager/Sr Manager with all client deliverables including campaign set up, launch notifications, ad creative screenshots, optimization to performance indicators, reporting, and updates
Complete quality assurance per dentsu QA process within ad server, buying platform or demand-side platform
Understand and complete responsibilities to traffic in the ad serving process. Be the account point person for agency ad operations coordinating assets for upcoming campaign launches
Build relationships with agency team counterparts (planning/activation/ad ops/analytics) and Client Centers
Troubleshoot basic campaign delivery and performance issues independently
Traffic all ad serving needs (if applicable) and provide quality assurance of the tagging process
Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components
Interpret performance reports to provide applicable insights
Qualification
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Required
1-2 years' experience in the digital and programmatic industry
Hands-on keys experience with DV360, The Trade Desk or any other major demand side platform
Collaboration mindset
Prioritize multiple tasks
Comfortable with analysis and data
Experience working with business applications such as Microsoft Excel (can maintain complex spreadsheets)
Benefits
Flexible paid time off
16 weeks paid parental leave
Matching 401(k)
Comprehensive medical, dental, and vision plans