100 applicants

GitLab · 2 days ago

Senior Brand Campaign Manager

Remote, US

Full-time

Remote

Senior Level, Lead/Staff

$94K/yr - $202K/yr

7+ years exp

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Comp. & Benefits

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Responsibilities

Oversee always-on brand marketing program focused on building awareness and consideration among key target audiences

Create and implement comprehensive media strategies to reach and engage new audiences

Build and activate multi-channel media plans that support the buyer’s journey from awareness to consideration in partnership with the Digital Marketing team

Develop strategy for amplifying events and launches across digital and out-of-home media

Foster and maintain strategic relationships with media partners and vendors, including contract negotiation and opportunity assessment

Deploy and manage marketing campaigns across digital channels, including programmatic, native, paid social, CTV, and out-of-home media

Drive continuous improvement through regular A/B testing across channels, performance analysis and optimization, and ongoing campaign measurement and reporting

Work closely with the Demand Generation team to create a seamless handoff from brand-to-demand via sequential messaging and retargeting

Contribute to GitLab’s transparent culture by maintaining comprehensive documentation in the company handbook

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingB2B Brand MarketingMedia BuyingA/B TestingDigital Marketing PlatformsAnalytics ToolsCampaign AnalysisPerformance MonitoringBudget AllocationMetrics Driven CultureEmerging Advertising TechnologiesProject ManagementRelationship Building

Required

7+ years of experience in digital marketing with demonstrated success in B2B brand marketing

Hands-on experience with media buying and trafficking across channels including direct media purchases, programmatic and social platform management, campaign setup and optimization, budget allocation and pacing, and performance monitoring

Extensive experience with A/B testing, experiment design, and campaign analysis

Proficiency working directly in digital marketing platforms and analytics tools (GA, Tableau)

Experience working in a metrics driven culture to evaluate success

Proven success working cross-functionally and connecting brand marketing initiatives to demand generation

Excellent relationship-building skills with internal stakeholders and external vendors

Passionate about learning the latest industry trends, emerging advertising technologies and best practices in media buying

Deep empathy for our audience of software development leaders

Strong project management, organizational, and communication skills

Impeccable eye for detail