Milo's Tea Company, Inc. · 2 days ago

Senior Brand Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

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Food and BeverageTravel

Comp. & Benefits

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Responsibilities

Brand Strategy: Develop brand positioning, long range plans and branded campaigns based on market trends and consumer insights. Set brand objectives and develop strategic opportunities for growth.

New Product Development: Create a vision for the brand, develop and maintain the innovation funnel, and lead development work with the technical team.

Brand Operations: Monitor brand performance and profitability, manage the brand budget, and analyze market and brand data.

Brand Communication: Develop communications across all media channels, work with cross functional partners, and identify sales opportunities.

Insights & Analytics: Analyze and interpret market trends, syndicated data, and consumer research.

Brand Loyalty: Build brand loyalty, drive trial, and encourage repeat purchases.

Qualification

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Brand ManagementP&L ManagementConsumer InsightsDigital MarketingBrand PositioningE-commerce StrategiesStrategic ThinkingMarketingConsumer-Packaged GoodsMatrix Organization LeadershipCoaching SkillsFeedback Openness

Required

Bachelor’s degree in business/marketing

8+ years of experience in brand management and product innovation, with at least 3 years in a leadership role, preferably within Consumer-Packaged Goods (CPG) industry

P&L management; development and execution of brand marketing; cross-functional knowledge; direct experience in all various aspects of business including manufacturing and product development

Track record in managing a diverse product portfolio and driving brand growth

Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development

Experience with brand positioning and brand strategy development

Proven capability to lead in a matrix organization driving collaboration across businesses and functions as well as leading agency partners in long-term projects

Ability to work collaboratively in a fast-paced, dynamic environment

Excellent analytical, strategic thinking, and problem-solving skills (IRI/SPINS/Nielsen)

Strong understanding of digital marketing and e-commerce strategies