Nature's Bakery · 2 days ago

Senior Brand Manager

Pasadena, CA

Full-time

Onsite

Senior Level

$145K/yr - $170K/yr

4+ years exp

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Health CareNutrition

Insider Connection @Nature's Bakery

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop product growth plans, identifying objectives, strategies, key initiatives, and performance measurements.

Be the internal expert in the snack bar category through analyses, trends, insights, and knowledge of category dynamics and competition.

Develop brand performance reporting on an ongoing and ad-hoc basis, highlighting key trends and opportunities.

Drive holistic and detailed understanding of product assortment in context of the consumer, the category, our customers, and our company.

Identify and lead opportunities for portfolio optimization (sku rationalization) and renovation.

Lead projects to develop and launch new products that drive topline and bottom-line growth.

In partnership with category management team, develop fact based selling stories for key retailer partners through formal line and business optimization reviews.

Supervise Associate Brand Manager enabling them to achieve performance and development goals.

Qualification

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Brand ManagementAnalytical CapabilityIRI/NielsenFinancial AcumenP&L UnderstandingMSOfficeBusiness Intelligence SystemsProblem-SolvingCommunicationMarketplace Data SourcesReporting ProcessesSoft DataKPIsProject ManagementCollaboratorAnalyticalResults-Oriented

Required

4-7 years of relevant Brand Management experience

Proven analytical capability pulling and deriving insights from data, must be fluent with IRI/Nielsen

Draws connections between facts, ideas and situations and makes strong recommendations

Strong financial acumen, including P&L understanding

BA/BS minimum, MBA preferred

Excellent oral, verbal, and written communication skills

Fluent in MSOffice tools and able to quickly get up to speed with business intelligence systems

Preferred

Collaborator: Enjoy working across functions in a highly collaborative manner

Analytical: Strong knowledge of marketplace data sources (IRI, Nielsen, Luminate, Numerator), tracking and reporting processes, yet just as comfortable using soft data (intuition) to make decisions

Results-Oriented: Proven ability to deliver KPIs, plans and new items on time