Singularity 6 · 1 day ago

Senior Brand Manager

Choice of Remote (in approved states) or Hybrid

Full-time

Hybrid

Mid, Senior Level

$125K/yr - $155K/yr

6+ years exp

Maximize your interview chances

GamingOnline Games

Insider Connection @Singularity 6

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

You will drive Palia’s brand strategy, developing and executing marketing campaigns that resonate with players while maintaining a consistent and appealing brand identity across all touchpoints.

You will leverage your experience working on multi-platform titles to navigate the nuanced requirements for game launches across platforms.

You will be accountable for fostering a highly-engaged player community through creative engagement tactics, strategic communications, and contribute to initiatives across all platform communities.

You will partner with internal teams (Publishing, Gameplay, Live Ops) and external platform partners to create and manage promotional assets, including trailers, key art, screenshots, social content, and more.

You will ensure a seamless blend of branding and community engagement strategies that enhance Palia’s growth across new and existing player bases, including CRM and community management campaign to optimize player acquisition and retention.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand ManagementProduct MarketingCommunity ManagementMulti-Platform LaunchesPlayer EngagementCreative StrategyProject ManagementGame Development ExperiencePassion for Online GamesCross-Functional Collaboration

Required

You have proven experience in brand management, product marketing, or community management, with a strong background in gaming.

You possess expertise in multi-platform launches, with a proven track record of leading marketing efforts for games across PC and consoles, including experience with major console platform partners.

You have strong project management skills, with the ability to manage multiple complex campaigns, partnerships, initiatives, and assets simultaneously.

You have a deep understanding of brand strategy and how to implement creative and strategic initiatives that grow player engagement and elevate the brand across platforms.

You are passionate about creating healthy player communities, with experience in community management, fostering engagement, and responding to player feedback.

Preferred

Game Development Experience: You have 6+ years in video game-industry brand management and a solid understanding of game production pipelines and how marketing integrates with game development.

Cross-Functional Collaboration: You’re experienced in working with teams across various departments (Live Ops, QA, Marketing) and are comfortable navigating complex, cross-functional projects.

Passion for Online Games: Your enthusiasm for the gaming industry, particularly online games, keeps you focused on improving the player experience and maintaining strong player engagement.