200+ applicants

Company

Trulieve · 1 day ago

Senior Brand Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

5+ years exp

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Hiring Manager

Sophia Julio

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Responsibilities

Develop and execute comprehensive brand strategies to increase brand awareness and market share. Ensure brand consistency across all marketing and communication channels.

Work with cross-functional teams (marketing, sales, research and development, operations, agencies, cultivation, production) to support product launches, promotional activities, and the execution of the brand plan.

Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing decisions.

Build brand loyalty, drive trials, and encourage repeat purchases for new products.

Develop strategies, creative briefs, and manage brand social media to ensure messaging and creative planning are consistent with brand strategy.

Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products.

Track and manage the marketing budget to ensure the company meets its annual business plan goals.

Develop new insights into solutions that result in organizational improvements.

Focus on critical objectives that add the most value and consistently deliver results that meet or exceed expectations.

Identify meaningful and relevant programs that will have the most impact on specific target audiences.

Participate in ongoing education and professional development opportunities.

Perform additional duties as assigned by management.

Develop long-term brand plans and short-term tactical plans.

Plan and execute integrated marketing campaigns, including digital, social, print, and broadcast media.

Manage campaign budgets and ensure all marketing materials and communications align with brand guidelines.

Provide guidance and support to internal teams and external partners on brand-related matters.

Conduct regular audits of brand touchpoints to ensure consistency and quality.

Track and analyze brand performance metrics and KPIs.

Prepare regular reports on brand health and campaign effectiveness.

Lead the development and execution of brand strategies.

Assist in the oversight of Brand Managers and the Senior Marketing Portfolio Manager.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand managementMarketing principlesData analysisMarketing campaign managementCRM softwareBudget managementGraphic design familiarityWeb design familiarity

Required

Bachelor’s degree programs in marketing or in business with a concentration in marketing

Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field

Five year’s experience required

A Proven experience in brand management, preferably in a senior role.

Strong understanding of marketing principles and brand strategy.

Excellent communication and leadership skills.

Ability to analyze data and derive actionable insights.

Proficiency in using marketing tools and software.

Ability to multitask.

Attention to detail.

Excellent written and verbal communication skills.

Strong research and analytical skills.

Comfort with CRM software.

In-depth understanding of the company’s current products and future concepts.