Be an early applicantLess than 25 applicantsPosted by Agency

Company

Original Job Post

Ignite HR Solutions · 3 days ago

Senior Brand Marketing Manager

Danville, California, United States

Full-time

Hybrid

Senior Level

$122K/yr - $135K/yr

8+ years exp

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Responsibilities

Support all aspects of branding including architecture, reasons to believe, and research which leads to actionable insights to commercialize into meaningful revenue growth

Develop Campaign and MarCom planning and activity alongside cross functional partners, to include the development of annual and seasonal marketing strategies that deliver on goals of growing brand awareness across consumer and wholesale channels, conversion, and engagement online and offline

Responsible for strategy development, content development and execution oversight

Work professionally and collaboratively with our external PR agency and internal cross functional teams on relevant programs and events including travel when necessary

Drive cross-channel strategies and programs to retain, grow, educate, and support existing consumer base, wholesale accounts, and clinic headquarters

Lead and drive roll-out of content strategies across email, education, PR, e-commerce social, etc.

Oversee and liaise with internal and external creative and graphic design resources to deliver against current campaigns, elevate branding in all aspects of consumer communication

Build, make recommendations, and manage portions of the marketing budget, ensuring all activations are cost effective and within budget

Track and report relevant expenses, providing regular updates to the Marketing Director and delivering insights to evaluate the effectiveness of campaigns and optimize strategies for maximum impact and ROI

Ensure all invoices, payments, and expenses are submitted to finance and paid in a timely manner and in compliance with company policies

Tracking, reporting, and delivering insights across all marketing channels

Transforming data into actionable recommendations

Manage and develop growing team of 2+ and lead future organizational development

Ensure strong primary and cross-functional team synergy

Act as a mentor across Brand Marketing Team, providing guidance and support to achieve team and personal goals

Qualification

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Strategic analysisCreative skillsCollaborative relationshipsProject managementMicrosoft PowerPointMicrosoft ExcelHand-eye coordinationManual dexterityRepetitive tasksClean driving recordComputer skillsProblem-solvingTeam playerDetail-orientedProactive communicator interpersonal skillsCalm under pressure

Required

Bachelors degree in Marketing, Communications or related field

8+ years of related business experience (beauty/consumer packaged good experience strongly preferred); Should include experience as an ABM/brand management training

Must demonstrate strong strategic, analytical, and creative skills

Must be an excellent communicator (both in-person and digitally) with strong interpersonal skills

Thrives in an environment that is fast-paced, rapidly changing, and client service-oriented

Proactive with strong problem-solving skills

Team player who can successfully build collaborative relationships and work cross-functionally with product development, packaging, operations, marketing, creative, demand planning and supply chain

Detail-oriented and able to handle multiple priorities while meeting objectives

Ability to own and drive projects with limited direction and to make good judgement calls

Ability to own and see projects through; gain cross-functional alignment and leadership buy-in, drive to execution and reporting

Highest level of professionalism at all times; calm under pressure

Strong Microsoft PowerPoint and Excel skills

Must be able to lift and carry objects weighing up to 25 pounds

Ability to stand, walk, and bend for extended periods

Excellent hand-eye coordination and manual dexterity

Ability to move around the office including stooping, crouching, and/or kneeling to troubleshoot issues

Must possess a valid driver’s license and have a clean driving record

Ability to perform repetitive tasks with accuracy and attention to detail

Must be able to communicate effectively in verbal and written form

Comfortable lifting, pushing, and pulling equipment and materials

Comfortable using a computer, keyboard, and mouse

Must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship