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Company

Gusto · 1 day ago

Senior Brand Media Manager

United States

Full-time

Remote

Mid, Senior Level

$104K/yr - $128K/yr

6+ years exp

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Bookkeeping and PayrollEmployee Benefits

H1B Sponsor Likely

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Responsibilities

Strategize, execute and optimize best-in-class brand media campaigns, to drive brand awareness and customer acquisition metrics

Develop allocation of media resources across all brand media channels (e.g. TV/Video, Radio/Streaming Audio, OOH, Social Media, Display)

Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting

Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda

Ensure consistency in brand communication across brand advertising

Manage budget and drive continuous improvements to cost-effectively attract new customers

Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing

Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly

Work closely with data analytics and growth engineering, to ensure accurate tracking and measurement of activities. In addition, partner with other internal teams, such as Creative, Product Marketing and Legal

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Offline media experienceDigital media experiencePaid media knowledgeMedia agency leadershipCampaign optimizationExcel proficiencyProject management skillsMedia developments interestSmall business marketingPerformance marketing channelsDigital campaign managementBusiness intelligence toolsAdvanced measurement analytics

Required

6+ years of experience in offline and digital media, including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS.

Seeking 3+ years offline experience and 3+ years digital experience for combined total of 6+ years

Deep understanding of paid media (all channels) and strong knowledge of the media industry

Excellent understanding of the marketing business and its day-to-day operations

Experience leading media agencies on campaign strategy and execution

Experience in optimizing media programs, while driving efficiency and meeting LTV:CAC targets

Proven track record of building and executing experimentation plans, including creative testing

Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc.

Strong working knowledge of Excel, including advanced functions

Versatile and comfortable juggling multiple projects with several moving parts at once

Detail-oriented with strong organizational and project management skills

Excellent communication skills both oral and written

A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing

Demonstrated ability to work independently and within a collaborative team oriented environment

Passionate about Gusto’s mission and the impact we can have on the world

Preferred

Experience with small business marketing, subscription products, SaaS, or financial services.

Working knowledge of performance marketing channels, such as SEM and Affiliates

Experience with digital campaign management platforms (e.g. Google Ads, Microsoft Ads, DV 360, Meta Ads, Tatari or other DSPs)

Fluency with modern business intelligence tools (e.g. Amplitude, Tableau), including tag management (e.g. Tealium, Google Tag Manager)

Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar)

Benefits

Health insurance

401(k)s

Company

Gusto

Glassdoor

3.2

Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most.

Founded in 2011

San Francisco, California, USA

1001-5000 employees

https://www.gusto.com

H1B Sponsorship

Gusto has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (14)

2022 (31)

2021 (32)