Braintrust · 2 days ago

Senior Brand Strategist

United States

Full-time

Remote

Senior Level

7+ years exp

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Responsibilities

Create strong Brand narratives for quarterly marketing strategy and cross-channel marketing campaigns

Help create and present thoughtful and provocative creative briefs, brand POV and communications frameworks based on insights from consumer research, brand understanding and marketplace data

Ensure Brand Positioning is meaningfully incorporated into all marketing and creative briefs and ensure existing Brand narratives are being applied across channels and brought to life in all creative executions

Partner with cross-functional teams to create communications frameworks and hierarchies for integrated marketing campaigns

Maintain a deep knowledge of category and competitive activity and keep a finger on the pulse of existing and emerging consumer and cultural trends

Qualification

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Brand strategyMarketing/advertisingIntegrated campaignsData analysisMarket researchConsumer researchComms planningProduct strategyTrend analysisProblem solvingCreative visionaryEmpatheticCollaborative communication skillsProblem-SolvingCommunication

Required

7-8+ years experience working in marketing/advertising (agency experience required, client/in-house experience a plus)

Experience developing brand strategies, key messages, messaging frameworks and marketing strategies

Experience working on integrated campaigns that include TV, digital/social, on-site, email etc. (understanding of comms planning and product strategy a plus)

Ability to translate complex business goals into compelling Brand Strategies that drive breakthrough creative copy, content and execution

Strong ability to utilize data, trends, market and consumer research to identify insights, opportunities and positions of power for the brand

Strong understanding of creative process and ability to simplify and focus information for creative teams and inspire development of strong creative tactics

Problem solver, creative visionary, head + heart approach to Brand Strategy, passion for pop culture, subcultures, trends and current events

Self-motivated, collaborative, empathetic, relationship-builder with strong communication skills

Ability to work EST hours (10am-6pm) and based in New York City