AAA National ยท 2 days ago
Senior Business Analyst
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Consumer Services
Insider Connection @AAA National
Responsibilities
Manages insights for AAA Clubs, Association leadership, and partners to solve business challenges and improve KPIs.
Consults with business lines to gather requirements, analyze information, and report insights.
Manages projects to ensure timely delivery of products and services.
Participates in developing data and insights strategies and roadmaps.
Leads the sharing of best practices for digital measurement and manages digital channel performance reports.
Engages in agile frameworks and methodologies to ensure data accuracy and operational efficiencies.
Investigates data anomalies, identifies core issues, and resolves them with relevant teams.
Qualification
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Required
Clear understanding of digital marketing analytics, which includes analyzing data from various channels, websites, mobile, social media, search, and display ads.
Exceptional verbal, interpersonal, and written communication skills.
Strong business acumen and excellent data analysis skills.
Ability to extract and analyze data from multiple sources and provide insights on that data.
Ability to think strategically and approach problem-solving with a curious attitude.
Ability to synthesize findings into essential insights and communicate them effectively to senior management.
A strong understanding of digital and online product terminology and expertise in related concepts and technology is essential.
Experience leading complex projects and processes, working closely with business stakeholders as a consultant or advisor.
Candidates with a bachelor's degree in marketing, statistics, or mathematics must have at least three years of related experience.
Five (5) to seven (7) years of related experience and relevant certification (Tableau, Adobe, and Project Management) are required.
Experience developing and executing business intelligence roadmaps for stakeholders.
Preferred
Expertise in Google Analytics, Adobe Experience Platform, and Tableau desired.
Demonstrated skills in developing data visualization techniques.
Benefits
Annual Incentive Plan
Flexible work environment (hybrid model)
Company
AAA National
From identifying new member benefits, to helping deliver best-in-class roadside assistance, AAA National has many career paths to explore.