Acxiom · 19 hours ago

Senior Campaign Insights Analyst

United States

Full-time

Remote

Senior Level

5+ years exp

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AnalyticsBig Data

Work & Life Balance

No H1B

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Responsibilities

Meet regularly with client & stakeholders to gather, document & translate campaign strategies into actional insights.

Ensure mutual understanding exists with Acxiom campaign manager on requirements for data processing, segmentation instructions & volumes, audience net downs, and controls. Work with stakeholders on final approvals for each.

Execute and manage timely dissemination of information across campaign data tracking spreadsheets for accurate final processing.

Analyze campaign results, uncover problems, identify & report on engagement & attribution insights, and make recommendations to improve future performance.

Provide analytics and support for campaign-specific measurements.

Manage to client budgets and provide budget forecast projections.

Provide strategic feedback and communicate updates on campaign progress, goals, and strategy to the client.

Document final cost metrics for campaign attribution.

Provide consultation on developing ad-hoc reports and facilitate on-time delivery.

Document & facilitate client research requests and ensure that results are communicated to the client in a professional and timely manner.

Participate in performance review meetings, create content, and speak to insights and data as needed.

Utilize operational effectiveness to deliver quality and on-time work and manage multiple priorities simultaneously.

Create analysis related to long-term performance, modeling, lift analysis, trending, data element recommendations, etc.

Recommend new tactics or strategies that are data driven. Use enhancement or demographic data variables to improve outcomes and review the client's reporting methods.

Understand and execute all types of analysis and measurements, such as: Audience performance / optimization analysis, opportunity analysis, program measurements.

Qualification

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