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Company

Lyra Health · 3 hours ago

Senior Campaign Manager, Growth Marketing

United States

Full-time

Remote

Mid, Senior Level

$119K/yr - $183K/yr

6+ years exp

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Employee BenefitsHealth Care

Culture & Values

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Responsibilities

Develop and lead the strategy for multi-channel growth marketing campaigns across digital, social, events, email, paid media, direct mail, and other relevant channels.

Conduct market research to identify customer segments, trends, and opportunities for growth.

Align campaign goals with business objectives and key performance indicators (KPIs).

Oversee the end-to-end campaign lifecycle, including creative development, execution, and optimization.

Leverage A/B testing and real-time analytics to optimize performance and maximize ROI.

Monitor and troubleshoot campaign performance, implementing data-driven adjustments as needed.

Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI

Work closely with cross-functional teams, including business development, product marketing, creative, analytics, and sales, to ensure cohesive messaging, execution and follow-up.

Manage relationships with external agencies and vendors to enhance campaign capabilities and reach.

Act as a mentor to junior team members, fostering professional development and knowledge sharing.

Analyze campaign performance, provide actionable insights, and deliver comprehensive reports to stakeholders.

Develop and review dashboards to track key metrics and share progress with leadership teams.

Stay informed about industry trends, emerging tools, and best practices to keep campaigns innovative and competitive.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth MarketingCampaign ManagementData AnalysisMarketing Automation ToolsCRM PlatformsAudience SegmentationProject ManagementSEOContent MarketingConversion Rate Optimization

Required

6+ years of experience in growth or performance marketing, with a proven track record of managing high-impact campaigns

Proven track record of managing multi-channel marketing campaigns and driving demand and pipeline growth

Strong project management and organizational skills with the ability to juggle multiple priorities and meet deadlines

Analytical mindset with a data-driven approach to decision-making

Excellent communication and leadership skills, with a talent for building relationships and driving collaboration

Highly collaborative, transparent and proactive communicator

Creative thinker who can drive new approaches to stand out and reach our audiences

Competent in various areas of marketing including strategy, planning, sales enablement, thought leadership, omni-channel, project management, growth marketing

Excellent relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders

Preferred

Experience with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce).

Proficiency in audience segmentation, personalization, and targeting strategies.

Knowledge of SEO, content marketing, and conversion rate optimization.

Benefits

Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)

Lyra’s benefits package includes gender-affirming surgery

Lyra for Lyrians; coaching and therapy services for you and your eligible dependents

Equity in the company through discretionary restricted stock units

Competitive time off with pay policies including vacation, sick days, and company holidays

Paid Parental Bonding Leave for birthing and non-birthing parents

401k and retirement benefits

Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend

We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!