52 applicants

Company

Original Job Post

BlackLine · 2 days ago

Senior Channel Marketing Manager

United States

Full-time

Hybrid

Senior Level

$134K/yr - $179K/yr

10+ years exp

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Responsibilities

Drive a global marketing strategy that activates the network of solution providers enabling them to grow their BlackLine practice.

Build and maintain strong relationships with channel partners, serving as the primary point of contact for all marketing-related matters.

Design and create a program that provides partners access to tools, resources, and training for marketing BlackLine that they can operationalize on their own.

Establish key performance indicators (KPIs) and metrics to measure the effectiveness of the program and tools.

Manage marketing budget and partner marketing co-fund.

Work closely with internal teams, including solution provider leaders, alliance team, sales, and marketing to ensure alignment and integration of marketing efforts.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Alliances/Channel MarketingSalesforceCRM SystemMarketoMarketing AutomationPartner Portal PlatformsPartner Service ToolsPartner marketingChannel marketingJoint-marketing programsProject managementData analysisAnalytics toolsStrategic thinkingProblem-solvingCommunicationCreativityIndependenceCollaborationAdaptability

Required

10 – 12 years plus demonstrated experience in an alliances/channel marketing role, or similar serving a growing alliance/channel partner ecosystem.

Experience with Salesforce or similar CRM system and Marketo or other similar marketing automation platform.

Experience working within partner portal platforms or similar partner service tools.

5% travel

Preferred

Bachelor’s Degree in marketing, business, or a related field. MBA is a plus.

10 plus years of experience in partner marketing, channel marketing, or related roles.

Proven track record of developing successful joint-marketing programs and partner relationships.

Strong project management skills with the ability to handle multiple initiatives simultaneously.

Excellent communication skills, both written and verbal.

Ability to use data and insights to inform or build a business case.

Proficiency in marketing automation and analytics tools.

Creative thinker with a strategic mindset and a keen eye for detail.

Self-starter able to work independently with minimal supervision and guidance.

Ability to work collaboratively across teams and build consensus.

Flexibility to adapt to a fast-paced, evolving environment.

This is not a Product Marketing role.

Company

BlackLine

Glassdoor

3.3

Companies turn to BlackLine (Nasdaq: BL) to help solve their most complex finance and accounting challenges.

Founded in 2001

Woodland Hills, CA

1,001-5,000 employees

https://www.blackline.com

H1B Sponsorship

BlackLine has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (32)

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2021 (43)

2020 (42)