Senior Content Associate, Brand @ GOAT Group | Jobright.ai
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GOAT Group · 2 days ago

Senior Content Associate, Brand

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ApparelConsumer Goods
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Responsibilities

Manage the Monthly Social Content Calendar: Collaborate with internal stakeholders (Merchandising, Content, Design) to align planning and ensure cohesive content delivery.
Lead Daily Channel Operations: Oversee content planning and community management across GOAT social platforms, including Instagram, Twitter, and TikTok.
Engage with the Community: Actively respond to DMs and engage with relevant content (UGC and talent posts) to nurture existing relationships and build new ones.
Analyze Performance Metrics: Utilize social analytics tools to generate weekly, monthly, and post-campaign reports, providing actionable insights that inform future strategies and highlight platform trends.
Serve as a Thought Leader: Contribute to creative brainstorms by sharing insights on trends, best practices, and implications for broader teams.
Drive Project Timelines: Ensure project milestones are met by effectively managing execution timelines.
Create Creative Briefs: Develop compelling briefs to pitch innovative content ideas that will enhance our brand-building efforts.
Cast Influencer Talent: Identify and engage relevant influencer talent for campaigns, ensuring alignment with brand values and audience engagement goals.
Support Seeding Moments: Assist in strategizing and executing seeding initiatives to amplify campaign reach and generate organic buzz around product launches and events.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Social Media ManagementContent CreationSocial Media AnalyticsCommunity ManagementCreative Brief DevelopmentInfluencer EngagementProject ManagementSocial Media Listening ToolsQualitative Research Skills

Required

3-5 years of experience in social media management, content creation, or a related field.
Strong understanding of social media analytics and reporting tools.
Excellent written and verbal communication skills.
Ability to collaborate effectively in a fast-paced environment while managing multiple time-sensitive projects.
Experience in creating visually compelling decks to communicate social strategy concepts to the team.
A positive attitude and adaptability in refining ideas based on feedback, budget, and timelines.
Proficiency in social media listening and analytics tools (e.g., Dash Hudson, Tribe Dynamics).
Experience in community management.
Skills in articulating and presenting ideas to the broader team and senior management.
Strong analytical abilities for measuring success and tracking KPIs.
Qualitative research skills, with the capability to interpret social insights and translate them into actionable strategies.

Benefits

401K
Paid time off
Dental
Medical
Vision
Disability
Life insurance options

Company

GOAT Group

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Goat Group is a marketplace for authentic sneakers, apparel, and accessories.

H1B Sponsorship

GOAT Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (8)
2022 (13)
2021 (11)
2020 (4)

Funding

Current Stage
Late Stage
Total Funding
$492.6M
Key Investors
Park West Asset ManagementGroupe ArtémisD1 Capital Partners
2021-06-24Series F· $195M
2021-01-19Corporate Round· Undisclosed
2020-09-23Series E· $100M

Leadership Team

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Daishin Sugano
Co-founder & CPO
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Yunah Lee
COO
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Company data provided by crunchbase
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