Kaiser Permanente · 16 hours ago

Senior Content Strategist - Planner B2B

Pasadena, CA

Full-time

Remote

Senior Level

5+ years exp

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Comp. & Benefits

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Responsibilities

Practices self-development and promotes learning in others by proactively providing information, resources, advice, and expertise with coworkers and customers; building relationships with cross-functional stakeholders; influencing others through technical explanations and examples; adapting to competing demands and new responsibilities; listening and responding to, seeking, and addressing performance feedback; providing feedback to others; creating and executing plans to capitalize on strengths and develop weaknesses; supporting team collaboration; and adapting to and learning from change, difficulties, and feedback.

Completes work assignments and supports business-specific projects by applying expertise in subject area; supporting the development of work plans to meet business priorities and deadlines; ensuring team follows all procedures and policies; coordinating resources to accomplish priorities and deadlines; collaborating cross-functionally to make effective business decisions; solving complex problems; escalating high priority issues or risks as appropriate; and recognizing and capitalizing on improvement opportunities.

Develops, curates, and produces a variety of original written content in English or other languages as appropriate for a variety of media channels/platforms by communicating with clients to determine expectations for content; reviewing and interpreting creative and/or advertising briefs; determining type of writing most effective for specific outlets and audiences; writing clear and persuasive content; editing and proofreading content; coordinating with design to complement the copy with visual elements; ensuring optimization of all content for search engines as appropriate; and revising content based on feedback from business partners and other stakeholders.

Develops ideas and concepts for short and long form content by brainstorming strategies for relaying relevant messaging to target audience; developing new and unique concepts for transforming ideas into writing; creating and presenting compelling ideas to business partners and other stakeholders; collaborating with creative leadership; exploring different ideas and concepts for both the visual and verbal elements in tandem with the creative team; and presenting initial ideas to creative leadership.

Conducts research relevant to assigned projects in order to ensure understanding of audience, markets, and project objectives by developing an understanding of the target topic; how the topic will influence the audience; determining what makes the topic appealing to the target audience; and keeping abreast of competitors and market trends to avoid similar executions.

Develops and executes creative strategy from idea generation to completion by ensuring the creative strategy complements and amplifies organizational initiatives; monitoring and modifying strategy to ensure effectiveness; collaborating with cross-functional teams; ensuring content is compliant with legal and regulatory standards; developing, maintaining, and protecting the KP brand voice; interpreting style guides and consulting stakeholders on brand execution; and articulating creative strategy while discussing requirements and core messages with project lead.

Qualification

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Content StrategyB2B MarketingCreative StrategyData AnalysisUX WritingBrand Voice DevelopmentSEO OptimizationProject ManagementCreative LeadershipStakeholder Engagement