Academic Partnerships · 3 days ago
Senior Content Strategist
US - Remote
Full-time
Remote
Senior Level
5+ years exp
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Responsibilities
Determine writing approaches/strategies for new partner growth initiatives. Responsible for the definition of key audience personas and developing content to engage personas throughout the business lifecycle. Deliver content and messaging in support of key B2B team communication priorities (conference/events, campaigns, sales tools)
Develop and deliver content aligned to Risepoint branding, and core strategic goals in each piece written; Analyze content usage, performance metrics, and trends to evolve the efficiency of content across use cases
Writes scripts for conference addresses, brief remarks, talking points, partner interview questions, webcasts, blogs posts, ghost writing articles, and other communication tools for B2B use as needed
Write B2B-relevant content for use on Risepoint.com, in coordination with Brand Team, including articles, partner interviews, and landing pages for gated delivery of thought leadership assets
Write and publish social media posts in support of B2B activities and events. Ensures materials align with brand communication, positioning and tone of voice
Coordinates email initiatives with email team to develop and deliver targeted deployments for B2B campaigns, and events, such as salon dinners 10%
Works in tandem with head of B2B Marketing, BD team members, Brand Team (vendor manager) and various academic association points-of-contact to expedite conference and event-planning, presentations, and delivery/return of display assets
Monitors the hello@risepoint.com inbox 4-5 times per week and directs requests to the appropriate department/channel for prompt responses
Writes and self-edits all B2B content for quality, consistency, clarity, accuracy, and readability
Maintains a library of materials and records for research and source/reference materials. Stays on top of market trends and competitor insights; curates and archives written materials and presentations that can be referenced again if needed
Adheres to deadlines, works proactively and ideates creative ways to elevate Risepoint positioning among prospective partners
Qualification
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Required
Bachelor's degree in communications, marketing, education, journalism or related field required
5-10 years of experience developing content and content strategy for the higher education in the B2B space required
Computer proficiency with Microsoft Office required.
Experienced writer, knowledgeable about the online program management industry.
Proven examples of long-form writing (white papers, case studies) and short-form content (articles, flyers, ads, etc.)
Skilled in using data and research in developing content, editing, analysis, and optimization
Excellent communication skills, teamwork and diplomacy are essential;
Excellent writing skills, customer-facing skills, and collaborate well with others
Work creatively and manage multiple projects simultaneously with a strong attention to detail
Proven experience delivering content within or before deadlines
Ability to draw from network of skilled freelancers as needed for select writing projects
Preferred
Advanced user PowerPoint desired.
Experience using Teams, Outlook. Intermediate - Advanced Required
Working knowledge of Adobe Suite
Knowledge of writing for direct response marketing a plus (not required)
Benefits
18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off
Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity
Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs
Company
Academic Partnerships
AP helps power a university’s online programs. Our partners do what they do best—teach students—while we help by providing support services.
501-1,000 employees
Funding
Current Stage
Late StageLeadership Team
Fernando Bleichmar
Chief Executive Officer
Fernando Lau
Chief Operating Officer
Company data provided by crunchbase
