Roo · 4 hours ago

Senior Coordinator - Growth Marketing

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $112K/yr

4+ years exp

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Responsibilities

Develop and manage Roo’s social media calendar, ensuring posts align with the brand's tone and objectives.

Coordinate the fulfillment of swag and gift card redemptions, including managing budgets and tracking expenses.

Oversee Roo’s Affiliate, Referral, and Influencer programs by managing coordination, optimizing processes and engagement, and creating regular performance reports.

Build and nurture relationships with program participants, ensuring high engagement and satisfaction.

Identify opportunities for program growth and implement strategic adjustments to maximize results.

Collaborate with the Vet Recruitment Squad to ideate, document, and project-manage innovative growth marketing campaigns.

Track campaign performance, ensuring timely delivery of project milestones and measurable results.

Work cross-functionally to ensure campaigns align with Roo’s broader business goals and brand identity.

Qualification

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Social Media ManagementGrowth Campaign CoordinationDigital MarketingProject ManagementAffiliate ProgramsInfluencer ProgramsA/B TestingFunnel Analysis

Required

4+ years in a marketing role, preferably with experience in social media management, affiliate/influencer programs, and growth campaign coordination and reporting.

Demonstrated experience with digital marketing, including A/B testing, funnel analysis, and general quantitative analysis skills to optimize campaigns and improve performance.

Exceptional project management, communication, and organizational skills with a keen attention to detail.

Familiarity with social media platforms, analytics tools, and affiliate program software.

Ability to think outside the box and contribute fresh ideas to campaigns and program initiatives.

Collaborative mindset with a willingness to pitch in wherever needed to support the team.

Excitement for making an impact in the veterinary care space and supporting Roo’s mission.