185 applicants

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Company

Guideline · 19 hours ago

Senior Copywriter, Brand Identity and Growth

United States

Full-time

Remote

Senior Level

$148K/yr - $188K/yr

5+ years exp

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Responsibilities

Content strategy: You’ll have the opportunity to think strategically about Guideline’s brand, developing content concepts and exploring our narrative. As a key player in Marketing, you’ll be a driver of our short-term and long-term messaging.

Refresh our voice and tone: You’ll help shape and hone our voice and tone, ensuring that every single piece of content that goes out is in line with our high-quality standards.

Copywriting and production: You’ll own the copy on all assets and collateral—including but not limited to paid digital, socials, national paid campaigns, marketing emails, and website copy.

Become a domain expert: You’ll bridge our creative work with legal needs. As you strengthen your expertise, you’ll help us push our creativity while ensuring what we ship is compliant. You’ll own the process of working through legal reviews, aligning feedback, and moving projects along to be shipped.

Build a library of approved materials: Since we’re in such a highly regulated space, each piece of collateral goes through Legal and Compliance. To help our marketing teams execute more efficiently, you’ll evolve and own our playbook of pre-approved language that we can plug and play.

Growth initiatives: You’ll support our Growth performance goals, act as a thought partner for marketing team members, and be an advocate for the buyer and customer.

Collaborative partnerships: While this role works the closest to Marketing, it also lives in our Research and Development organization. This means you’ll be at the center of many strategic conversations with Marketing, Product, and Legal. Your role is to help ensure cohesion and consistency across the end-to-end customer experience.

Qualification

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Marketing CopywritingTone ExpertiseCollaboration with StakeholdersContent StrategyPortfolio of Case StudiesFigmaExperience in FinTechContent DesignPersonal Finance KnowledgeTechnical Writing

Required

5+ years of experience as a marketing copywriter for B2B or B2B2C brands

Expertise in voice and tone as well as driving brand identity

Strong skills in writing, editing, and communication to articulate complex ideas in meaningful and empathetic ways

Demonstrate the ability to work with a variety of partners and stakeholders, including Marketing, Product, and Legal teams

A portfolio with a few case studies, showing your ability to be creative, produce thoughtful storytelling and messages, and influence team members

Thriving in a fast-paced, startup environment

Preferred

Familiarity using design tools, like Figma

Experience with highly regulated industries, like FinTech and retirement

Experience in other writing fields, like technical writing or content design

A personal finance nerd or wonk — who gets excited about simplifying and illuminating the importance of financial concepts

Benefits

Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar

401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)

100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents

Opt-out credit if all three plans are waived

Eligibility to participate in Health Savings Account and Flexible Spending Accounts

Disability and life insurance options

Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents

Paid parental leave for birthing and non-birthing parents

1 - month Sabbatical after 5 years of employment

Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year.