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Inkitt · 2 days ago
Senior Creative Strategist
San Francisco, CA
Full-time
Hybrid
Senior Level
$120K/yr - $150K/yr
4+ years exp
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Responsibilities
Read books/watch series, identify USPs and key moments, and translate into creative briefs
Partner with the UA team to brainstorm, optimize and provide creative direction based on best practices, historical learnings, and competitive trends
Act as a story 'producer': compile learnings on assigned stories and work with Content team to optimize content retrospectively
Ideate and brief new creatives on story and brand level
Oversee creative production lifecycle of respective briefs and provide feedback to designers
Stay on top of trends and competitors' strategy; find the next breakout format and/or platform
Write Creative Briefs and work directly with Creative Service team in developing ad concepts
Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives
Qualification
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Required
4+ years of experience in leading creative strategy for paid marketing campaigns
Experience in managing UA campaigns on mobile and desktop; expertise in working with new social platforms and Influencers is a plus
Experience with PR and brand communications
Knowledge in pre and post-install UA KPIs
Strong understanding of full funnel marketing and its relationship to storytelling through ads
Experience in managing end-to-end creative development with ability to effectively communicate creative concepts to designers and writers
Track record of driving successful marketing campaigns and initiatives that have resulted in direct user acquisition and revenue growth
Strong analytical skills and data-driven thinking
Benefits
401k plan, designed to help you save for the future
Health benefits tailored to your needs, including medical, dental, and vision coverage
Professional coaching after two years with us
Team-building events, including our annual Tulum trip
Unlimited access to our Galatea app
Unlimited budget for self-development books
Charity donation of your choice at your one year anniversary
Snacks and drinks from our micro-kitchens
Class Pass membership for US based employee and gym access for Berlin employees
Dog/cat friendly offices in Berlin and San Francisco
Company
Inkitt
Inkitt is a data-driven publisher that uses an algorithm based on reader behavior to discover the next bestselling story.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$117MKey Investors
Khosla VenturesHenry KravisNew Enterprise Associates
2024-02-27Series C· $37M
2022-03-28Series Unknown· Undisclosed
2021-10-04Series B· $59M
Leadership Team
Ali Albazaz
Founder & Chief Executive Officer
Recent News
2024-05-24
2024-05-24
2024-05-05
Company data provided by crunchbase
