Lilo Social ยท 6 days ago
Senior Creative Strategist
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Insider Connection @Lilo Social
Responsibilities
Lead research and data mining to understand value propositions, customer feedback, and market opportunities.
Ideate hypotheses and manage testing roadmaps to lead a structured creative testing process.
Gathering inspiration and develop ad ideas.
Create informed briefs for the internal design team to execute on performance-driven creative for paid social advertising.
Build shot lists and decks for UGC content shoots.
Lead copy across paid ads for in ad and headline copy.
Build landing pages to improve conversion rates.
Tracking performance metrics and key KPIs of each creative to understand what is working, improve, and report back to internal and external parties.
Team training and SOP development.
Development of company projects and assets.
Qualification
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Required
At least 5 years of experience in ecommerce marketing
An expert understanding of Facebook ad creative and a proven record of ideation and execution of creative testing
Experience working with design teams from brief through creative execution
Data oriented thinking to understand how certain metrics impact performance and how to act upon data when things are and are not working
Attention to detail to provide thorough briefs and rigid approval process before client reviews
Deep understanding of a customer sales journey and how it relates to storytelling
Expert copywriting skills to deepen brand stories and creatives
Experience with tools such as Facebook Ads, Shopify, Google Analytics Suite, Figma, Motion, and Slack/Asana/Notion
Preferred
Client facing experience is an added bonus
Company
Lilo Social
A Full-Funnel eCommerce Growth Agency
H1B Sponsorship
Lilo Social has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1)
2020 (2)
Funding
Current Stage
Early StageCompany data provided by crunchbase