Hard Rock Digital ยท 2 days ago
Senior CRM and Promotions Analyst
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Software Development
Insider Connection @Hard Rock Digital
Responsibilities
Analyze promotional spend and build models to measure the impact and lift in business performance of individual and aggregated set of player data
Automate daily, weekly, and monthly reporting for campaign execution teams and executive leadership with specific customer cohort analysis to support ongoing marketing acquisition and retention campaigns across lifecycle marketing
Develop a deep understanding of the business, KPIs, and marketing technology to identify new promotional opportunities and cohorts for acquisition, retention, and maximize lifetime value
Provide analysis of sport key metrics to generate insights and identify recommendations for executions team to optimize performance of lifecycle marketing campaigns
Support CRM and Promotions execution teams in experimental design and setup of cohort for campaign execution across our tools and systems
Qualification
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Required
5+ years of online real money gaming experience supporting CRM and Promotions
Proficient in presenting complex analysis for business stakeholders in analytical tools (e.g. Amplitude, Tableau, Power BI)
Possess strong Excel and competent SQL skills. Amplitude, Tableau and PowerBI experience a bonus. Demonstrated interest in or experience with or in Python, R or other analytical programming languages
Experience measuring lifecycle marketing campaigns with an emphasis on LTV in igaming category
Understanding of finance budgeting and planning processes
Motivated and intellectually curious individual who is ready to dig into data, pay high attention to detail, and develop solutions to problems
Comfortable managing senior stakeholder expectations and pushing back on requests which lack a clear thought process and business reasoning
Exceptional data wrangling skills dealing with complex disparate datasets to combine and automate the analytics workflow
Benefits
Competitive pay and benefits
Flexible vacation allowance
Flexible work from home or office hours
Startup culture backed by a secure, global brand
Opportunity to design promotions enjoyed by millions as part of a passionate team
Company
Hard Rock Digital
Hard Rock Digital is building the future of online sports betting and interactive gaming.
Funding
Current Stage
Late StageLeadership Team
Recent News
www.tradingview.com
2024-04-06
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