200+ applicants

Company

OneStream Software · 5 hours ago

Senior Customer Marketing Campaign Manager

United States

Full-time

Remote

Senior Level

$105K/yr - $140K/yr

5+ years exp

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Information TechnologySoftware

Growth Opportunities

No H1B

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Responsibilities

Develop campaign strategies to drive customer expansion and retention, including setting clear goals and managing timelines.

Design and run highly targeted multi-touch cross-sell/upsell campaigns to drive expansion pipeline.

Ensure alignment of campaigns with overall business objectives and optimize efforts to maximize customer growth and optimize retention.

Collaborate with cross-functional teams to ensure campaigns are data-driven, impactful, and effectively targeted to specific customer segments.

Utilize marketing automation, customer community tools, and CRM tools to manage campaign workflows, including email marketing, in-app messaging, webinars, and other relevant channels.

Monitor campaign performance, including engagement metrics, conversion rates, and customer feedback, and optimize campaigns based on data-driven insights.

Coordinate marketing efforts throughout the entire customer journey—from onboarding to retention, loyalty, advocacy, and expansion—focused on customer needs while accelerating their success and reinforcing the value of OneStream solutions.

Collaborate across Demand Generation, Customer Advocacy, Design, and Digital Marketing teams to align planning and execution of multi-channel campaign calendars and customer-focused programs.

Partner across Sales, Customer Success, Product Marketing, Product Management, Alliances, Training, and Marketing teams to coordinate and centralize key customer messaging, campaign themes, and outreach calendars.

Collaborate with Product Management, PreSales, and Community teams to cultivate relationships through defined user groups, Regional OneStream Communities, and the Customer Advisory Board.

Align marketing efforts with OneStream global events, including but not limited to our annual customer user conference (Splash), regional OneStream events (Connect), and our technical conference (Wave).

Define and implement customer segmentation strategies to tailor campaigns and programs to specific customer segments.

Analyze and segment customer data to help define prospect and customer with high engagement and revenue potential.

Partner with Product Marketing, PreSales, Customer Success, Commercial Expansion, Product Management and Sales to identify product expansion priorities and identify upsell opportunities.

Leverage market research, customer interviews, and user surveys to gather insights and identify opportunities for increasing adoption and customer satisfaction.

Stay up to date with industry trends, best practices, and emerging technologies to inform the development of innovative adoption initiatives.

Collaborate with Customer Success and other customer facing teams to identify and address adoption barriers and provide resources and support to customers.

Partner with Customer Success, Demand Generation, Sales and other key functions as required to propose and institute a reporting framework to actively track key performance indicators (KPIs) and metrics including engagement metrics, conversion rates, customer reviews and customer feedback to measure the success and impact of customer adoption campaigns and programs.

Monitor campaign performance and optimize campaigns based on data-driven insights.

Regularly analyze data and metrics to assess campaign effectiveness, identify areas for improvement, and present insights to key stakeholders.

Provide timely and accurate reports on campaign performance, including ROI, customer engagement, and adoption metrics.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Campaign ManagementData AnalyticsMarketing AutomationB2B MarketingSalesforce.comHubSpotEloquaProject ManagementStrategic PlanningCustomer SegmentationRelationship Building

Required

4-Year college degree in a field such as Marketing, Business, Sales or relevant field or related field experience.

5-7 years of Marketing experience with 3-5 years in a Campaign Management role.

Proven experience with developing and executing Enterprise B2B customer marketing campaigns and achieving pipeline and conversion targets (ideally in enterprise software and SaaS).

Demonstrable expertise building full funnel campaign tactics and management, including the ability to identify/ assist with appropriate messaging for targeted personas and buyer journey.

Exceptional teammate who has partnered with sales and marketing teams to deliver integrated marketing programs.

Strong project management skills with the ability to manage and prioritize multiple campaigns and programs simultaneously.

Preferred

Proficiency in utilizing marketing automation tools such as Salesforce.com, HubSpot and Eloqua to execute integrated demand generation programs and measure their effectiveness.

Familiarity with B2B enterprise software market dynamics and customer engagement strategies.