Underdog · 15 hours ago

Senior Data Analyst, Marketing

United States

Full-time

Remote

Senior Level

$135K/yr - $160K/yr

5+ years exp

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Fantasy SportsGaming

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Responsibilities

Developing and establishing key reporting around the effectiveness and performance of our marketing initiatives

Analyze customer acquisition, engagement, and retention, identifying trends and investigating root causes

Create interactive dashboards, visualizations, and analysis applications to communicate marketing insights to stakeholders

Work with cross-functional teams to identify data-driven solutions for marketing optimization and growth

Qualification

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Marketing analytics experiencePromotions analyticsUser acquisition analyticsData visualization toolsSQL skillsA/B testingStatistical analysisCreative analyticsMarketing attribution modelsROI analysisInterest in sportsCollaboration skills

Required

At least 5 years of experience working in marketing analytics

Strong experience in one or more of the following areas: Promotions / retention analytics at a sportsbook, real-money gaming, or fantasy sports company; Creative analytics and optimization; User acquisition / growth analytics at a consumer-facing app-based company

Prior experience with data visualization tools such as Tableau or Power BI

Strong skills in SQL and impactful analysis presentation

Highly focused on delivering results for internal stakeholders in a fast-paced, entrepreneurial environment

Strong analytical and problem-solving skills

Ability to collaborate with stakeholders across marketing, product, and business teams