Movement Strategy · 19 hours ago

Senior Data Strategist - Brand

Los Angeles, CA

Full-time

Remote

Mid, Senior Level

$100K/yr - $110K/yr

6+ years exp

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AppsConsulting

Growth OpportunitiesU.S. Citizen Only

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Responsibilities

Support the development of social strategies and content optimizations with a strong foundation in social media metrics.

Leverage social listening and analytics tools to uncover audience behaviors, emerging trends, and competitive insights.

Provide analytical rigor to every project, ensuring insights from social listening, consumer research, and data analysis are fully integrated with creative and media efforts.

Use data to inform strategies that drive competitive advantage and resonate within digital spaces.

Approach new challenges with curiosity, adaptability, and an experimental mindset to enhance our ability to deliver on client’s needs in new and exciting ways.

Contribute to a culture of continuous improvement within the team.

Bring a passion for cutting-edge technologies like AI and data automation.

Pursue strategic objectives with focus, tenacity, and precision.

Translate data insights into actionable recommendations that advance client goals and create measurable impact.

Collaborate with peer-level clients and colleagues, fostering strong working relationships and ensuring actionable delivery of insights.

Be a source of stability and strength within the team.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data ProficiencySocial Listening ToolsSite Analytics ToolsData Analysis ToolsStrategic ThinkingCompetitor TrackersSyndicated Audience ResearchSocial Media KnowledgeDeck DevelopmentIndustry AwarenessAnalytical & CreativePassionate & UnafraidCollaborative Spirit

Required

6+ years of experience in social media for e-commerce and/or retail brands.

Able to consume, assimilate, and distill diverse information into cohesive strategies, identifying insights across various inputs to shape strong recommendations.

Hands-on, recent experience with data tool stack in each of the following categories: Social listening (Netbase, Brandwatch, Crimson Hexagon, etc.), Site analytics (Google Analytics, Adobe Catalyst, app analytics, etc.), Native social analytics (Facebook Insights, Facebook Business Manager, Twitter Insights, Instagram Insights/Iconosquare or similar, etc.), Data analysis & reporting tools (Google Sheets, Excel, Numbers, Tableau, Looker, etc), Competitor trackers (RivalIQ, Social Bakers, etc.), Syndicated audience research (MRI, Simmons, GlobalWebIndex).

Must be able to create measurement and testing plans from scratch, including KPI definition, benchmarking, and forecasting.

Stay updated on industry trends, social media platforms, and emerging technologies, applying this knowledge to enhance data analysis.

Deep familiarity with social media platforms, trends, and metrics/KPIs.

Ability to craft performance reports that align with client marketing objectives and provide a quantitative and qualitative understanding of social performance with clear and actionable optimizations.

Independently present insights in a compelling and accessible way.