163 applicants

Company

Bitwarden · 3 hours ago

Senior Demand Generation Manager

United States

Full-time

Remote

Senior Level

$125K/yr - $165K/yr

5+ years exp

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Cyber SecurityEnterprise Software

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Responsibilities

Owning and managing enterprise-grade demand generation programs optimized for each stage of the buyer journey to achieve lead targets, fuel pipeline, and exceed revenue goals.

Developing, managing, and optimizing account-based marketing and nurture campaigns to convert target accounts into high-value opportunities

Partnering with sales development to deliver custom outreach messaging and strategic materials that align with campaign themes and buyer interests.

Partnering with leadership and cross-functional stakeholders to identify business growth opportunities and provide value to business prospects.

Leveraging internal and external resources, including third-party agencies, to develop strategic campaign assets that will drive lead generation across multiple personas and product lines

Lay the foundation for new demand generation channels, including virtual events, syndication, and affiliate marketing.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B digital marketingDemand generationAccount-based marketingLead nurture programsCampaign performance evaluationEmail nurture campaignsA/B testingHubspotBomboraLinkedInTechnical writingProject managementCollaboration skills

Required

5+ years of SaaS marketing experience targeting technical personas in enterprise organizations.

5+ years of B2B digital marketing experience, owning and executing B2B demand generation, account-based marketing, and lead nurture programs in the information technology space.

Superior writing and communication skills and proven experience developing campaign materials that align with business goals and brand guidelines.

Analytical, metrics-driven problem solver who enjoys creating and optimizing impactful programs that will drive high-quality demand.

Extensive experience partnering with sales and a natural ability to collaborate with others in a fast-paced, high-growth environment.

Strong time management, organization, and project management skills, with a proven ability to own multiple projects of varying complexities.

Deep interest in technology innovation and IT security solutions.

Hungry to grow and learn and passionate about any project worked on.

Enjoy challenging the status quo and thinking outside the box.

Advanced and proven ability to write for the technical B2B audience and communicate effectively to cross-functional stakeholders.

Experience building B2B demand generation plans and budget proposals targeting technical personas in the information technology space.

Experience developing and executing enterprise-grade campaigns across a mix of paid and organic channels designed to meet quarterly and annual growth targets.

Experience building end-to-end email nurture campaigns and outbound sales sequences.

Experience evaluating campaign performance, translating data into actionable takeaways, and developing/presenting executive summary reports for business leadership.

Experience leveraging key marketing technology such as Hubspot, 6sense, Bombora, LinkedIn, and other SaaS tools to enable targeted demand generation.

Experience running A/B tests and applying experimental marketing best practices to drive continuous program optimization.

Experience working directly in or cross-functionally with sales.

Experience partnering closely with marketing operations and product marketing.

Proven ability to learn, adapt, and process new information quickly.