Stay AI · 2 days ago

Senior Demand Generation Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Artificial Intelligence (AI)CRM

Insider Connection @Stay AI

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and run campaigns to drive pipeline growth using channels like paid media, webinars, email nurtures, referral programs, events, and more

Collaborate with the CMO on campaign planning, development, and execution from start to finish

Own our marketing automation platform, Hubspot, and be the subject matter expert on all best practices

Proactively improve the customer journey by delivering relevant and timely email engagement programs

Partner with our agency to execute our SEM and paid media programs, including Adwords, LinkedIn, and Google Display

Craft unique web experiences using chat and CTAs to engage visitors and book meetings

Develop sequences for the BDR team to support pipeline goals

Forecast, measure, analyze, and report on the impact of marketing programs on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand generationB2B solutionsEcommerceDigital marketingData-driven marketing campaignsPaid mediaEmail marketingSEMSEOContent syndicationCRODirect mailHubspotSalesforceGoogle AnalyticsGoogle AdwordsLinkedIn AdsManaging marketing campaignsEnd-to-endMultiple campaignsWork individuallyRemotelyManage multiple campaignsStrategicCreativeAnalytical project managementOrganizationalCollaborativeAdaptable

Required

5-7 years of experience creating demand for B2B solutions in the ecommerce and digital marketing space

Strategic, creative, and analytical skills to build data-driven marketing campaigns

Experience across a number of demand generation tactics including paid media, email marketing, SEM, SEO, content syndication, CRO, direct mail, and events

Expertise with Hubspot, Salesforce, Google Analytics, Google Adwords, and LinkedIn Ads

Demonstrated experience in managing marketing campaigns end-to-end

Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines

The ability to work individually (and remotely) and collaborate within a team environment to achieve your goals

You are adaptable to change and have comfort with ambiguity at an early stage startup