163 applicants

Company

Posh · 11 hours ago

Senior Demand Generation Marketing Manager

United States

Full-time

Remote

Senior Level

$130K/yr - $155K/yr

7+ years exp

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Artificial Intelligence (AI)Banking

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Responsibilities

Develop and implement a comprehensive ABM strategy aligned with the company's goals and objectives. Identify target accounts, segment them, and create tailored marketing campaigns to engage and convert key stakeholders within these accounts.

Plan, execute, and optimize multi-channel demand generation programs to generate leads and increase engagement. Utilize inbound and outbound marketing tactics, including email marketing, content marketing, webinars, events, social media, and digital advertising.

Collaborate with the content team to develop compelling content and messaging that resonates with target accounts. Ensure content aligns with ABM strategies and supports various stages of the buyer's journey.

Build and manage effective lead generation campaigns to attract and capture qualified leads. Implement lead nurturing programs to progress leads through the sales funnel and maximize conversion rates.

Utilize analytics tools to track campaign performance, measure KPIs, and generate reports. Identify trends, optimize campaigns based on data insights, and regularly update stakeholders on the effectiveness of demand generation initiatives.

Work closely with the sales team to align marketing efforts with sales objectives, support account-specific initiatives, and ensure seamless handoff of qualified leads. Collaborate with the product team to gain a deep understanding of our software and effectively communicate its value to target accounts.

Stay up-to-date with the latest marketing technologies, tools, and trends. Leverage marketing automation, CRM, and other relevant platforms to streamline demand generation activities and enhance lead management processes.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Account-Based MarketingDemand Generation ProgramsMarketing Automation ToolsCRM PlatformsAnalytics ToolsData AnalysisContent CreationProject Management

Required

7+ years of professional experience in demand generation or similar role

Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

Strong knowledge and experience with account-based marketing strategies and tactics.

Demonstrated success in developing and executing demand-generation programs that drive measurable results.

Excellent written and verbal communication skills, with the ability to create compelling content and messaging.

Proficiency in marketing automation tools, CRM platforms, and analytics tools including but not limited to Hubspot, Linkedin, Google Ads, Analytics, and Console.

Analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions.

Strong project management skills with the ability to manage multiple campaigns simultaneously.

Team player with the ability to collaborate effectively across cross-functional teams.

Self-motivated, detail-oriented, and results-driven with a passion for innovation.

Company

Posh

Posh is a venture backed conversational AI company that spun out of MIT's AI lab in 2018 🚀 We are committed to democratizing access to banking and accelerating the responsible adoption of AI for financial institutions, transforming how they serve their communities and employees.

Founded in 2018

Boston, Massachusetts, USA

51-200 employees