Blacklight Group · 2 hours ago

Senior Digital Advertising Specialist

Nashville, TN

Full-time

Remote

Mid, Senior Level

$70K/yr - $75K/yr

3+ years exp

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Marketing

Hiring Manager

Jeremy Lamb

Insider Connection @Blacklight Group

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Responsibilities

Develop, execute, and optimize advertising campaigns across multiple platforms, including Google Ads, Facebook, Instagram, TikTok, and LinkedIn.

Analyze advertising performance data to identify trends, insights, and opportunities for campaign optimization and client growth.

Manage and implement robust conversion tracking and integrations to ensure accurate data reporting and attribution.

Create compelling ad copy and collaborate with creative teams to produce high-converting assets.

Work closely with clients and internal teams to develop customized advertising strategies aligned with client goals.

Present campaign insights and recommendations in a clear, actionable manner to stakeholders.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google AdsFacebook AdsInstagram AdsTikTok AdsLinkedIn AdsAdvertising data analyticsConversion trackingGoogle AnalyticsTag ManagerPixel integrationsCRM connectionsCopywritingA/B testingAI-driven advertising tools

Required

Minimum 3+ years of hands-on experience in digital advertising across multiple platforms.

Expertise in advertising data analytics, conversion tracking, and integration tools (Google Analytics, Tag Manager, pixel integrations, CRM connections, etc.).

Proven ability to develop, execute, and iterate on advertising strategies that deliver measurable results.

Strong ability to craft compelling, engaging, and performance-driven ad copy.

Excellent verbal and written communication skills for client presentations and team collaboration.